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Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context

Author

Listed:
  • Kuldeep Baishya

    (Fellow Student, Rajiv Gandhi Indian Institute of Management, Shillong, Meghalaya, India)

  • Dr. Harsh Vardhan Samalia

    (Assistant Professor, Rajiv Gandhi Indian Institute of Management, Shillong, Meghalaya, India)

  • Rohit Joshi

    (Assistant Professor, Rajiv Gandhi Indian Institute of Management, Shillong, Meghalaya, India)

Abstract

The purpose of this confirmatory study is to explore the factors influencing the acceptance of e-district services by the citizens inAssam, a North-East state of India. Taking unified theory of acceptance and use of technology (UTAUT), technology acceptance model (TAM) and TAM 3 as the basis, a conceptual framework is developed. The study uses semi-structured interviews, focus groups, and a questionnaire based survey through 166 valid data points to validate the conceptual framework. Moreover, the internal consistency of the scale items is checked with Cronbach’s alpha coefficient while the convergent and discriminant validities are checked with multitrait-multimethod matrix. This study confirms the positive relationship of “Perceived Usefulness” and “Facilitating Conditions” with “Behavioral Intention (BI)” while the expected positive relationship of “Effort Expectancy” and “Social Influence” with “BI” are found to be insignificant. Also, the study cannot find a significant negative relationship between “ComputerAnxiety” and “BI.”

Suggested Citation

  • Kuldeep Baishya & Dr. Harsh Vardhan Samalia & Rohit Joshi, 2017. "Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 514-520.
    • Handle: RePEc:eco:journ3:2017-01-67
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Cited by:

    1. Masud Rana & Gazi Md. Shakhawat Hossain & Maruf Hasan, 2020. "Effectiveness of entrepreneurship skill development training – A case study at RUDSETI in Chitradurga District, Karnataka," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(3), pages 30-44, September.
    2. Kuldeep Baishya & Harsh Vardhan Samalia, 2020. "Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context," Global Business Review, International Management Institute, vol. 21(6), pages 1387-1405, December.

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    More about this item

    Keywords

    E-governance; Adoption; Technology Acceptance Model; Unified Theory of Acceptance and Use of Technology; E-district;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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