Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility
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DOI: 10.1177/0972150917693150
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- Ronald Hill & Kelly Martin & Lan Chaplin, 2012. "A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction," Marketing Letters, Springer, vol. 23(3), pages 731-744, September.
- Debabrata Talukdar, 2008. "Cost of Being Poor: Retail Price and Consumer Price Search Differences across Inner-City and Suburban Neighborhoods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 457-471, July.
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Keywords
Morality; ethical leadership; distributive justice; consumer behaviour;All these keywords.
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