IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v18y2017i3_supplps1-s18.html
   My bibliography  Save this article

The Rapidly Aging World: Implications For Marketing

Author

Listed:
  • James W. Gentry
  • Robert A. Mittelstaedt

Abstract

We raise a number of concerns as to how rapidly the world is ageing, and not just the developed world. Whereas there is much coverage of the forthcoming budget problems facing the developed world in terms of dealing with commitments to the elderly through programmes such as Medicare, Social Security and Medicaid in the USA, there is less awareness that much of the developing world is ageing at a more rapid rate and is, in fact, less prepared for handling its ageing population. The article’s purpose is not only to increase awareness of the coming problems, but also to point out specific issues that marketers need to devote much attention.

Suggested Citation

  • James W. Gentry & Robert A. Mittelstaedt, 2017. "The Rapidly Aging World: Implications For Marketing," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 1-18, June.
    • Handle: RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s1-s18
    DOI: 10.1177/0972150917693136
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150917693136
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150917693136?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hope Jensen Schau & Mary C. Gilly & Mary Wolfinbarger, 2009. "Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 255-276.
    2. Farquhar, Morag, 1995. "Elderly people's definitions of quality of life," Social Science & Medicine, Elsevier, vol. 41(10), pages 1439-1446, November.
    3. Kelly D. Martin & Ronald Paul Hill, 2012. "Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(6), pages 1155-1168.
    4. Gentry, James W. & Kennedy, Patricia F. & Paul, Catherine & Hill, Ronald Paul, 1995. "Family transitions during grief: Discontinuities in household consumption patterns," Journal of Business Research, Elsevier, vol. 34(1), pages 67-79, September.
    5. Michelle Barnhart & Lisa Peñaloza, 2013. "Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1133-1153.
    6. Ronald Hill, 2008. "Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor," Journal of Business Ethics, Springer, vol. 80(1), pages 77-83, June.
    7. Ronald Hill & Justine Rapp, 2009. "Globalization and Poverty: Oxymoron or New Possibilities?," Journal of Business Ethics, Springer, vol. 85(1), pages 39-47, February.
    8. Russell Belk, 2000. "Consumption Patterns of the New Elite in Zimbabwe," William Davidson Institute Working Papers Series 288, William Davidson Institute at the University of Michigan.
    9. Hill, Ronald Paul & Stamey, Mark, 1990. "The Homeless in America: An Examination of Possessions and Consumption Behaviors," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 303-321, December.
    10. Hill, Ronald Paul, 1991. "Homeless Women, Special Possessions, and the Meaning of "Home": An Ethnographic Case Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 298-310, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Monica C. LaBarge & Martin Pyle, 2020. "Staying in “the works of living”: How older adults employ marketplace resources to age successfully," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 742-774, June.
    2. Denise DeLorme & George Zinkhan & Scott Hagen, 2004. "The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster," Marketing Letters, Springer, vol. 15(4), pages 185-199, December.
    3. Edirisingha, Prabash & Aitken, Robert & Ferguson, Shelagh, 2022. "Setting up home: The role of domestic materiality in extended family identity formation," Journal of Business Research, Elsevier, vol. 147(C), pages 1-15.
    4. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
    5. Ronald Paul Hill & Daniel Cunningham & Gramercy Gentlemen, 2016. "Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 295-313.
    6. Ronald Paul Hill, 2020. "Freedom of the Will and Consumption Restrictions," Journal of Business Ethics, Springer, vol. 164(2), pages 311-324, June.
    7. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    8. Andrew Bryant & Ronald Paul Hill, 2019. "Poverty, consumption, and counterintuitive behavior," Marketing Letters, Springer, vol. 30(3), pages 233-243, December.
    9. Paolo Franco, 2023. "Older consumers and technology: A critical systematic literature review," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 92-121, June.
    10. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    11. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    12. Jenna Drenten & Robert L Harrison & Nicholas J Pendarvis, 2023. "More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(1), pages 2-24.
    13. Samuel Guillemot & Annick Tamaro & Margot Dyen, 2022. "Vital Service Captivity: Coping Strategies and Identity Negotiation," Post-Print hal-03567883, HAL.
    14. Gummerus, Johanna & O'Loughlin, Deirdre & Kelleher, Carol & Peñaloza, Lisa, 2021. "Shifting sands: Actor role and identity reconfigurations in service systems," Journal of Business Research, Elsevier, vol. 137(C), pages 162-169.
    15. Karanika, Katerina & Hogg, Margaret K., 2016. "Being kind to ourselves: Self-compassion, coping, and consumption," Journal of Business Research, Elsevier, vol. 69(2), pages 760-769.
    16. Madhubalan Viswanathan & Robert Alfonso Arias & Arun Sreekumar, 2021. "Extreme exclusion and relative deprivation in subsistence marketplaces: A study in a refugee settlement in Nakivale, Uganda," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 87-117, March.
    17. Sujit Raghunathrao Jagadale & Jayne Krisjanous, 2023. "Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 36-68, January.
    18. Erika L. Paulson & Thomas C. O’Guinn, 2012. "Working-Class Cast," The ANNALS of the American Academy of Political and Social Science, , vol. 644(1), pages 50-69, November.
    19. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    20. Sadiq R. Younes & Bruno Marques & Jacqueline McIntosh, 2024. "Public Spaces for Older People: A Review of the Relationship between Public Space to Quality of Life," Sustainability, MDPI, vol. 16(11), pages 1-17, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s1-s18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.