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The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster

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  • Denise DeLorme
  • George Zinkhan
  • Scott Hagen

Abstract

This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers’ reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition. Copyright Kluwer Academic Publishers 2004

Suggested Citation

  • Denise DeLorme & George Zinkhan & Scott Hagen, 2004. "The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster," Marketing Letters, Springer, vol. 15(4), pages 185-199, December.
    • Handle: RePEc:kap:mktlet:v:15:y:2004:i:4:p:185-199
    DOI: 10.1007/s11002-005-0456-z
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    References listed on IDEAS

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    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
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    Cited by:

    1. Julie Sneath & Russell Lacey & Pamela Kennett-Hensel, 2009. "Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying," Marketing Letters, Springer, vol. 20(1), pages 45-60, March.
    2. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    3. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    4. Russell, Cristel Antonia & Schau, Hope Jensen & Bliese, Paul, 2019. "Brand afterlife: Transference to alternate brands following corporate failure," Journal of Business Research, Elsevier, vol. 97(C), pages 257-267.

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