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Climate of Data-driven Innovation Within E-business Retail Actors

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  • Malin Sundström

Abstract

Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven innovation, and identifies the results from such a change. With a rich empirical data, the author demystifies the rather complex view of data-driven innovation within e-business firms, and describes how data analytics helped improve new processes and stimulated a data-driven decision making climate. The study shows climate can be changed if deploying socio-technical resources, but also creativity and team spirit.

Suggested Citation

  • Malin Sundström, 2019. "Climate of Data-driven Innovation Within E-business Retail Actors," FIIB Business Review, , vol. 8(2), pages 79-87, June.
    • Handle: RePEc:sae:fbbsrw:v:8:y:2019:i:2:p:79-87
    DOI: 10.1177/2319714519845777
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    References listed on IDEAS

    as
    1. Jonathan Reynolds & Latchezar Hristov, 2009. "Are there barriers to innovation in retailing?," Post-Print hal-00952122, HAL.
    2. Andrew Alexander & Gareth Shaw & Louise Curth, 2005. "Promoting Retail Innovation: Knowledge Flows during the Emergence of Self-Service and Supermarket Retailing in Britain," Environment and Planning A, , vol. 37(5), pages 805-821, May.
    3. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
    4. Deborah Dougherty & Danielle D. Dunne, 2012. "Digital Science and Knowledge Boundaries in Complex Innovation," Organization Science, INFORMS, vol. 23(5), pages 1467-1484, October.
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