Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers
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DOI: 10.1177/2319714518790308
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References listed on IDEAS
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- Pragati Hemrajani & Rajni & Rahul Dhiman, 2024. "Retail Investors’ Financial Risk Tolerance and Risk-taking Behaviour: The Role of Psychological Factors," FIIB Business Review, , vol. 13(1), pages 87-105, January.
- Jasmandeep Kaur & Priyanka Malik & Surabhi Singh, 2024. "Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention," FIIB Business Review, , vol. 13(3), pages 318-330, May.
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Keywords
Apparel; buying behaviour; purchase decision; product attributes;All these keywords.
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