An integrated model of cause-related marketing strategy development
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DOI: 10.1007/s13162-014-0061-5
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Cited by:
- Hina Yaqub Bhatti & M. Mercedes Galan-Ladero & Clementina Galera-Casquet, 2023. "Cause-related marketing: a systematic review of the literature," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 25-64, March.
- Shruti Gupta & Meenakshi Handa, 2024. "Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 659-689, September.
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Keywords
Cause-related marketing; Relationship management; Organizational legitimacy; Stakeholder management; Value propositions;All these keywords.
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