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Eliciting Survey Cooperation

Author

Listed:
  • Martha E. Kropf

    (University of Missouri-Kansas City)

  • Johnny Blair

    (Abt Associates, Inc.)

Abstract

Given the weaker ties to community as noted by scholars such as Robert Putnam, survey researchers should not be surprised by a decline in survey participation over the past 10 years. This research analyzes the use of incentives coupled with introductory themes emphasizing cooperation and helpfulness—cooperative norms in American society—to understand their effects on survey response. This article analyzes two separate experiments (one phone and one mail) that provide evidence that norms of cooperation matter in the decision to participate in a survey, suggesting that this is particularly true at the refusal conversion stage. These results indicate that survey researchers may use such themes to their advantage, especially when conducting a nonresponse follow-up in a mail survey.

Suggested Citation

  • Martha E. Kropf & Johnny Blair, 2005. "Eliciting Survey Cooperation," Evaluation Review, , vol. 29(6), pages 559-575, December.
    • Handle: RePEc:sae:evarev:v:29:y:2005:i:6:p:559-575
    DOI: 10.1177/0193841X05278770
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    References listed on IDEAS

    as
    1. Knack, Stephen, 1992. "Civic norms, social sanctions and voting turnout," MPRA Paper 28080, University Library of Munich, Germany.
    2. Crawford, Sue E. S. & Ostrom, Elinor, 1995. "A Grammar of Institutions," American Political Science Review, Cambridge University Press, vol. 89(3), pages 582-600, September.
    3. Knack, Stephen & Kropf, Martha, 1998. "For shame! The effect of community cooperative context on the probability of voting," MPRA Paper 27258, University Library of Munich, Germany.
    4. E. Ostrom, 2010. "A Behavioral Approach to the Rational Choice Theory of Collective Action Presidential Address, American political Science Association, 1997," Public administration issues, Higher School of Economics, issue 1, pages 5-52.
    5. Stephen Knack, 1992. "Civic Norms, Social Sanctions, and Voter Turnout," Rationality and Society, , vol. 4(2), pages 133-156, April.
    6. Knack, Stephen & Kropf, Martha, 2003. "Viewers like you: community norms and contributions to public broadcasting," MPRA Paper 27248, University Library of Munich, Germany.
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