Business improvement areas and the socio-cultural power of lobbying: Imposing market interests to affordable housing development

While studies have shown that Business Improvement Areas (BIAs) manage and control their physical urban spaces to generate local economic growth, little work has examined how these organizations lobby for their market interests during key decision-making processes. Drawing from the pragmatic sociology of critique, this paper develops a theoretical framework to explain how political-economic power is socio-culturally encoded during local government decision-making processes. Socio-cultural power is defined through two interrelated processes: (1) interactional settings where social actors practice their critical capacity by drawing upon socio-historically created moral orders and (2) the extent to which institutional experts limit laypersons' critical capacity and successfully construct local realities to advance their agendas. This framework is applied to London, Ontario's Old East Village to show how the local BIA influenced two separate affordable housing development plans. Based on interviews, participant observation, and document analysis, the findings show that the Old East Village BIA strategically framed and co-opted community critiques of these developments in a way that justified their own market interests (more feet on the street) over the community's civic interests (the provision of affordable housing). This paper extends the BIA literature by demonstrating BIA influence over affordable housing development, local matters that are outside the purview of their commercial jurisdiction.