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Ethical Trading and Socioeconomic Transformation: Critical Reflections on the South African Wine Industry

Author

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  • David Bek

    (Department of Geography, University of Durham, Science Site, South Road, Durham DH1 3LE, England)

  • Cheryl McEwan

    (Department of Geography, University of Durham, Science Site, South Road, Durham DH1 3LE, England)

  • Karen Bek

    (Department of Sociology, University of Warwick, Coventry CV4 7AL, England)

Abstract

Newly emerging ethical trade practices in the South African wine industry are examined as a way of engaging with debates about the ability of alternative trade approaches to facilitate meaningful opportunities for socioeconomic development in the global South. The South African wine industry has undergone rapid restructuring since the end of apartheid in order to meet the demands of international markets. However, transforming racially skewed ownership and skill patterns is proving a particular challenge. In this paper we outline some of the initiatives that have been introduced to stimulate socioeconomic change within the industry. By utilising analytical tools such as commodity chains, networks, and cultural approaches we demonstrate that a complex array of forces is driving change on the ground. Such forces include national imperatives derived from the legacy of apartheid and the concerns of consumers in the global North. We conclude by considering the types of local and global constraints that need to be challenged if these initiatives are to be successful in facilitating meaningful socioeconomic transformation within the wine industry.

Suggested Citation

  • David Bek & Cheryl McEwan & Karen Bek, 2007. "Ethical Trading and Socioeconomic Transformation: Critical Reflections on the South African Wine Industry," Environment and Planning A, , vol. 39(2), pages 301-319, February.
    • Handle: RePEc:sae:envira:v:39:y:2007:i:2:p:301-319
    DOI: 10.1068/a3831
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    References listed on IDEAS

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    1. Anthony Bebbington, 2003. "Global networks and local developments: agendas for development geography," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 94(3), pages 297-309, August.
    2. Alex Hughes, 2005. "Corporate Strategy and the Management of Ethical Trade: The Case of the UK Food and Clothing Retailers," Environment and Planning A, , vol. 37(7), pages 1145-1163, July.
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    Cited by:

    1. Vincent Terstappen & Lori Hanson & Darrell McLaughlin, 2013. "Gender, health, labor, and inequities: a review of the fair and alternative trade literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 21-39, March.
    2. Anouk Patel-Campillo, 2011. "Forging the Neoliberal Competitiveness Agenda: Planning Policy and Practice in the Dutch and Colombian Cut-Flower Commodity Chains," Environment and Planning A, , vol. 43(11), pages 2516-2532, November.
    3. Andrea Pollio, 2020. "Architectures of millennial development: Entrepreneurship and spatial justice at the bottom of the pyramid in Cape Town," Environment and Planning A, , vol. 52(3), pages 573-592, May.
    4. Agatha Herman, 2014. "Are We There Yet? Exploring Empowerment at the Microscale in the South African Wine Industry," Environment and Planning A, , vol. 46(8), pages 1927-1945, August.
    5. Ponte, Stefano & Ewert, Joachim, 2009. "Which Way is "Up" in Upgrading? Trajectories of Change in the Value Chain for South African Wine," World Development, Elsevier, vol. 37(10), pages 1637-1650, October.

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