Οικονομική Ανάπτυξη, Ανταγωνιστικότητα Και Μάρκετινγκ Της Πόλης: Η Άποψη Των Επιχειρήσεων Της Πόλης Της Λάρισας
[Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece]
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More about this item
Keywords
Place/ City marketing; local economic development; competitiveness; strategic planning; primary research; firms; Greece;All these keywords.
JEL classification:
- R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
- O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
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