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Οικονομική Ανάπτυξη, Ανταγωνιστικότητα Και Μάρκετινγκ Της Πόλης: Η Άποψη Των Επιχειρήσεων Της Πόλης Της Λάρισας
[Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece]

Author

Listed:
  • METAXAS, THEODORE

Abstract

The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of Larissa, Greece is been used where a number of primary data that devived from local enterprises, are presented.

Suggested Citation

  • Metaxas, Theodore, 2004. "Οικονομική Ανάπτυξη, Ανταγωνιστικότητα Και Μάρκετινγκ Της Πόλης: Η Άποψη Των Επιχειρήσεων Της Πόλης Της Λάρισας [Economic development, competitiveness and city marketing: firms' appreciation for th," MPRA Paper 43301, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:43301
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    File URL: https://mpra.ub.uni-muenchen.de/43301/1/MPRA_paper_43301.pdf
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    References listed on IDEAS

    as
    1. André Rodríguez‐Pose & Glauco Arbix, 2001. "Strategies of Waste: Bidding Wars in the Brazilian Automobile Sector," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 25(1), pages 134-154, March.
    2. Jolanta Dziembowska-Kowalska & Rolf H. Funck, 2000. "Cultural activities as a location factor in European competition between regions: Concepts and some evidence," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 34(1), pages 1-12.
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    More about this item

    Keywords

    Place/ City marketing; local economic development; competitiveness; strategic planning; primary research; firms; Greece;
    All these keywords.

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure

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