IDEAS home Printed from https://ideas.repec.org/a/sae/busper/v3y2015i2p95-108.html
   My bibliography  Save this article

Selection of Tourism Destination as a Representation of Human Values

Author

Listed:
  • Beena Salim Saji
  • Mohit Vij
  • Sajal Kabiraj

Abstract

Just like brands of multinational companies there can be different dimensions of brands of tourism destinations too. Certain individuals travel for experiencing and discovering the challenges in the world, while others travel due to their desire to be seen as a person who has visited some very well-known sophisticated tourist destinations. Whereas there is a third group that likes travelling because of their love for nature and a fourth group who would travel to see the historical destinations. The present research is looking into human perspectives of different values assigned to different tourism destinations using the human value perspective of Schwartz and Boehnke (2004) human values model. The article develops a model for understanding consumer selection of different tourism destinations which could be used by the tourism practitioners and governments in preparing strategies for promoting a specific set of destinations to the right market. The Pearson correlation results show significant positive and negative correlations between human values and destination selection.

Suggested Citation

  • Beena Salim Saji & Mohit Vij & Sajal Kabiraj, 2015. "Selection of Tourism Destination as a Representation of Human Values," Business Perspectives and Research, , vol. 3(2), pages 95-108, July.
    • Handle: RePEc:sae:busper:v:3:y:2015:i:2:p:95-108
    DOI: 10.1177/2278533715578554
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278533715578554
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2278533715578554?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi & Edson Crescitelli, 2013. "The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(1), pages 13-22, January.
    2. Jennifer Aaker & Kathleen D. Vohs & Cassie Mogilner, 2010. "Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 224-237, August.
    3. Michael W. Allen & Richa Gupta & Arnaud Monnier, 2008. "The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 294-308, June.
    4. Aaker, Jennifer & Vohs, Kathleen D. & Mogilner, Cassie, 2010. "Non-profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Research Papers 2047, Stanford University, Graduate School of Business.
    5. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
    6. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sajal Kabiraj & Amitabh Upadhya & Anu Vij, 2021. "Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival," Business Perspectives and Research, , vol. 9(3), pages 352-369, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf, 2023. "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 598-616, May.
    2. Murphy Patrick J. & Pollack Jeff & Nagy Brian & Rutherford Matthew & Coombes Susan, 2019. "Risk Tolerance, Legitimacy, and Perspective: Navigating Biases in Social Enterprise Evaluations," Entrepreneurship Research Journal, De Gruyter, vol. 9(4), pages 1-19, October.
    3. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    4. Sohyun Bae, 2021. "Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(4), pages 553-571, December.
    5. Rai, Tage S. & Diermeier, Daniel, 2015. "Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 18-26.
    6. Fischer, Greg & Karlan, Dean & McConnell, Margaret & Raffler, Pia, 2019. "Short-term subsidies and seller type: A health products experiment in Uganda," Journal of Development Economics, Elsevier, vol. 137(C), pages 110-124.
    7. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. Das, Gopal, 2014. "Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 561-569.
    9. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500142 is not listed on IDEAS
    10. Canh Thien Dang & Trudy Owens, 2017. "What motivates Ugandan NGOs to diversify: Risk reduction or private gain?," Discussion Papers 2017-11, University of Nottingham, CREDIT.
    11. Jean-Pierre Thomassen & Marijke C. Leliveld & Kees Ahaus & Steven Walle, 2020. "Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities," Journal of Business Ethics, Springer, vol. 162(1), pages 123-147, February.
    12. Zachary Johnson & Minoo Talebi Ashoori & Yun Jung Lee, 2018. "Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?," Corporate Reputation Review, Palgrave Macmillan, vol. 21(4), pages 153-164, December.
    13. Anne Hamby & Niusha Jones & Guohong Yu, 2021. "Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 274-292, March.
    14. Delgado-Ballester, Elena & Fernandez-Sabiote, Estela, 2024. "Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification," Journal of Business Research, Elsevier, vol. 177(C).
    15. Fiedler, Jakob & Schorn, André & Herstatt, Cornelius, 2023. "The influence of risk classification and community affiliation on the acceptance of user-innovated medical devices," Working Papers 115, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    16. Ralf van der Lans & Bram Van den Bergh & Evelien Dieleman, 2014. "Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit," Marketing Science, INFORMS, vol. 33(4), pages 551-566, July.
    17. Halkias, Georgios & Diamantopoulos, Adamantios, 2020. "Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 714-736.
    18. Johnson, Clark D. & Bauer, Brittney C. & Kelting, Katie & Jankuhn, Nicolas & Sim, Woojong, 2021. "Location, location … mailing location? The impact of address as a signal," Journal of Business Research, Elsevier, vol. 128(C), pages 326-337.
    19. Lepthien, Anke & Papies, Dominik & Clement, Michel & Melnyk, Valentyna, 2017. "The ugly side of customer management – Consumer reactions to firm-initiated contract terminations," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 829-850.
    20. Zhou, Zhimin & Ding, Yi & Feng, Wenting & Ke, Nianman, 2021. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background," Journal of Business Research, Elsevier, vol. 130(C), pages 364-375.
    21. Chen Pang & Jie Zhou & Xiaofen Ji, 2022. "The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing," Sustainability, MDPI, vol. 14(24), pages 1-18, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:busper:v:3:y:2015:i:2:p:95-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.