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Political Consumerism: How Communication and Consumption Orientations Drive “Lifestyle Politicsâ€

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  • Dhavan V. Shah

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Douglas M. McLeod

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Eunkyung Kim

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Sun Young Lee

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Melissa R. Gotlieb

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Shirley S. Ho

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

  • Hilde Breivik

    (School of Journalism and Mass Communication and the Department of Political Science at the University of Wisconsin-Madison)

Abstract

Historians and cultural theorists have long asserted that a desire to express political concerns often guides consumer behavior, yet such political consumerism has received limited attention from social scientists. Here, the authors explore the relationship of political consumerism with dispositional factors, communication variables, and consumption orientations using data collected from a panel survey conducted in the United States between February 2002 and July 2005. The authors test a theorized model using both cross-sectional and auto-regressive panel analyses. The static and change models reveal that conventional and online news use encourage political consumerism indirectly through their influence on political talk and environmental concerns. However, media use may also have some suppressive effects by reducing the desire to protect others from harmful messages. Results demonstrate how communication practices and consumption orientations work together to influence political consumerism beyond previously delineated factors. Implications for declines in political and civic participation and youth socialization are discussed.

Suggested Citation

  • Dhavan V. Shah & Douglas M. McLeod & Eunkyung Kim & Sun Young Lee & Melissa R. Gotlieb & Shirley S. Ho & Hilde Breivik, 2007. "Political Consumerism: How Communication and Consumption Orientations Drive “Lifestyle Politicsâ€," The ANNALS of the American Academy of Political and Social Science, , vol. 611(1), pages 217-235, May.
    • Handle: RePEc:sae:anname:v:611:y:2007:i:1:p:217-235
    DOI: 10.1177/0002716206298714
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    References listed on IDEAS

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    1. Minton, Ann P. & Rose, Randall L., 1997. "The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study," Journal of Business Research, Elsevier, vol. 40(1), pages 37-48, September.
    2. Roberts, James A. & Bacon, Donald R., 1997. "Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior," Journal of Business Research, Elsevier, vol. 40(1), pages 79-89, September.
    3. Michael Schudson, 2007. "Citizens, Consumers, and the Good Society," The ANNALS of the American Academy of Political and Social Science, , vol. 611(1), pages 236-249, May.
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    Cited by:

    1. Ming Wang & Itay Gabay & Dhavan V. Shah, 2012. "The Civic Consequences of “Going Negativeâ€," The ANNALS of the American Academy of Political and Social Science, , vol. 644(1), pages 256-271, November.
    2. Rezende, Daniel Carvalho de, 2014. "Politics in Food Markets: alternative modes of qualification and engaging," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 52(2), January.
    3. Hino, Hayiel, 2023. "More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions," International Business Review, Elsevier, vol. 32(1).

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