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Factors, Which Influence the Decision Making Process for the Repeat Buyers for Two Wheelers

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  • S. S. Krishna Kumar
  • Bhanu Sree Reddy

Abstract

Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and they happen to evaluate their new vehicle, with the experience they have with their existing vehicle. Also, the process of selling their old vehicle, before buying the new one, also plays a major role in influencing the new brand they propose to buy. Apart from tangibles like price, place, etc, the factors like smooth transaction and paper work play significant role. While there are various channels for these transactions, both formal and informal, the merits and demerits of each of these channels also help in decision making process.

Suggested Citation

  • S. S. Krishna Kumar & Bhanu Sree Reddy, 2014. "Factors, Which Influence the Decision Making Process for the Repeat Buyers for Two Wheelers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(9), pages 718-726.
    • Handle: RePEc:rss:jnljms:v3i9p10
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    References listed on IDEAS

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    1. Christopher Hood, 2007. "What happens when transparency meets blame-avoidance?," Public Management Review, Taylor & Francis Journals, vol. 9(2), pages 191-210, June.
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