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An Evaluation Of Gated Communities As A Product: An Empirical Study In Sulaimaniyah, Iraq

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  • Ahmet DEMIR
  • Mustafa MUKHLIS

Abstract

This study aims to evaluate gated communities as a product from the customers’ perspective. Garvin’s 8 dimensions of product quality have been proposed as a survey questionnaire. 692 residents have been selected to conduct that survey. First, confirmatory factor analysis was performed to validate the questionnaire. Secondly, structural equation modeling has been proposed to evaluate the impacts of each product quality dimension on perceived quality. Finally, impact of perceived quality on satisfaction, repurchase intention and willingness to pay also have been evaluated. The seven determinants of evaluation for quality have explained 80 percent of the overall variance on perceived quality of houses in gated communities of Kurdistan Region. Moreover, it was seen that the serviceability was the most effective factor in the region which increased the perceived quality of the customers about gated communities. However, perceived quality was an important tool in the region to increase the satisfaction, repurchase intention and willingness to pay also

Suggested Citation

  • Ahmet DEMIR & Mustafa MUKHLIS, 2017. "An Evaluation Of Gated Communities As A Product: An Empirical Study In Sulaimaniyah, Iraq," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 12(3), pages 63-84, April.
    • Handle: RePEc:rom:terumm:v:12:y:2017:i:3:p:63-84
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    References listed on IDEAS

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    1. Murray R. Millson & David Wilemon, 2009. "The new product quality/NPD performance relationship as mediated by NPD entry strategies," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 10(3/4), pages 280-306.
    2. Renaud Le Goix & Elena Vesselinov, 2013. "Gated Communities and House Prices: Suburban Change in Southern California, 1980–2008," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 37(6), pages 2129-2151, November.
    3. Mazin Shammas-Toma & David Seymour & Leslie Clark, 1998. "Obstacles to implementing total quality management in the UK construction industry," Construction Management and Economics, Taylor & Francis Journals, vol. 16(2), pages 177-192.
    4. Sonia Hirt & Mina Petrović, 2011. "The Belgrade Wall: The Proliferation of Gated Housing in the Serbian Capital after Socialism," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 35(4), pages 753-777, July.
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