IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v14y2013i3p400-414.html
   My bibliography  Save this article

Corporate Social Responsibility Communication in the Age of New Media: Towards the Logic of Sustainability Communication

Author

Listed:
  • Uzoechi NWAGBARA

    (Greenwich School of Management, London, United Kingdom)

  • Patrick REID

    (University of Warwick, Coventry, United Kingdom)

Abstract

The monopoly of traditional media is gradually being eroded as new media offers speedy, multiple and innovative ways in which companies can better engage with other stakeholders. It is therefore pertinent to take a look at the ways in which corporate social responsibility (CSR) communication is being reshaped by this evolving communications landscape. Also, new media is reshaping CSR communication for sustainability and effective stakeholder engagement. Effective stakeholder communication facilitates organisational success and legitimacy. This paper’s aim is to contribute to the burgeoning literature on the development of CSR concept via the lens of CSR communication by using the strategy of new media to advance this. The methodology adopted is mainly a review of literature, which parallels the conceptualisation of sustainability communication as articulated by Godemann & Michelsen (2012). The paper is essentially conceptual in scope but particularly identities how new media can be used to advance CSR communication. Thus, as this paper proposes, as the age of new media opens a plethora of channels as well as strategies to engage with stakeholders, organisations need to tap into these energies for a better corporate-stakeholder engagement. Insight and timely engagement will support the achievement of corporate objectives.

Suggested Citation

  • Uzoechi NWAGBARA & Patrick REID, 2013. "Corporate Social Responsibility Communication in the Age of New Media: Towards the Logic of Sustainability Communication," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 400-414, July.
    • Handle: RePEc:rom:rmcimn:v:14:y:2013:i:3:p:400-414
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no14vol3/05.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aishah Sheikh Abu Bakar & Rashid Ameer, 2011. "Readability of Corporate Social Responsibility communication in Malaysia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 50-60, January.
    2. Michael C. Jensen, 2010. "Value Maximization, Stakeholder Theory, and the Corporate Objective Function," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(1), pages 32-42, January.
    3. Melé, Domenec & Guillen, Manuel, 2006. "Intellectual evolution of strategic management and its relationship with ethics and social responsibility," IESE Research Papers D/658, IESE Business School.
    4. Adam Lindgreen & José-Rodrigo Córdoba, 2010. "Editorial: Corporate Social Responsibility in Latin America," Journal of Business Ethics, Springer, vol. 91(2), pages 167-170, February.
    5. Adaeze Okoye, 2009. "Theorising Corporate Social Responsibility as an Essentially Contested Concept: Is a Definition Necessary?," Journal of Business Ethics, Springer, vol. 89(4), pages 613-627, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ananda Khanal & Muhammad Akhtaruzzaman & Indrapriya Kularatne, 2021. "The influence of social media on stakeholder engagement and the corporate social responsibility of small businesses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1921-1929, November.
    2. Subhajit Bhattacharya, 2017. "Does corporate social responsibility contribute to strengthen brand equity? An empirical study," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 513-533, December.
    3. Cuervo Carabel, Tatiana & Arce García, Sergio & Orviz Martínez, Natalia, 2023. "Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    2. Cameron Sabadoz, 2011. "Between Profit-Seeking and Prosociality: Corporate Social Responsibility as Derridean Supplement," Journal of Business Ethics, Springer, vol. 104(1), pages 77-91, November.
    3. Laura Corazza & Simone Domenico Scagnelli & Chiara Mio, 2017. "Simulacra and Sustainability Disclosure: Analysis of the Interpretative Models of Creating Shared Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 414-434, September.
    4. Pasi Heikkurinen & Jukka Mäkinen, 2018. "Synthesising Corporate Responsibility on Organisational and Societal Levels of Analysis: An Integrative Perspective," Journal of Business Ethics, Springer, vol. 149(3), pages 589-607, May.
    5. Erik G. Hansen & Stefan Schaltegger, 2016. "The Sustainability Balanced Scorecard: A Systematic Review of Architectures," Journal of Business Ethics, Springer, vol. 133(2), pages 193-221, January.
    6. Tanya Bondarouk & Chris Brewster, 2016. "Conceptualising the Future of HRM and Technology Research," John H Dunning Centre for International Business Discussion Papers jhd-dp2016-06, Henley Business School, University of Reading.
    7. Denise Baden & Ian Harwood, 2013. "Terminology Matters: A Critical Exploration of Corporate Social Responsibility Terms," Journal of Business Ethics, Springer, vol. 116(3), pages 615-627, September.
    8. Windsor, Duane, 2013. "Corporate social responsibility and irresponsibility: A positive theory approach," Journal of Business Research, Elsevier, vol. 66(10), pages 1937-1944.
    9. Samantha Miles, 2012. "Stakeholder: Essentially Contested or Just Confused?," Journal of Business Ethics, Springer, vol. 108(3), pages 285-298, July.
    10. Walid Ben‐Amar & Ines Belgacem, 2018. "Do socially responsible firms provide more readable disclosures in annual reports?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 1009-1018, September.
    11. Lars Moratis, 2018. "Signalling Responsibility? Applying Signalling Theory to the ISO 26000 Standard for Social Responsibility," Sustainability, MDPI, vol. 10(11), pages 1-20, November.
    12. Hana Hlochova, 2019. "The Origins of CSR In Theory and Practice: Chapter from CSR History In The CEE Region," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 10(4), pages 84-101, December.
    13. Sorola, Matthew, 2022. "Q methodology to conduct a critical study in accounting: A Q study on accountants’ perspectives of social and environmental reporting," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 86(C).
    14. Ana Rodríguez-Olalla & Carmen Avilés-Palacios, 2017. "Integrating Sustainability in Organisations: An Activity-Based Sustainability Model," Sustainability, MDPI, vol. 9(6), pages 1-17, June.
    15. Maha Faisal Alsayegh & Rashidah Abdul Rahman & Saeid Homayoun, 2020. "Corporate Economic, Environmental, and Social Sustainability Performance Transformation through ESG Disclosure," Sustainability, MDPI, vol. 12(9), pages 1-20, May.
    16. Mara Del Baldo, 2012. "Corporate social responsibility and corporate governance in Italian SMEs: the experience of some “spirited businesses”," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(1), pages 1-36, February.
    17. repec:dau:papers:123456789/1059 is not listed on IDEAS
    18. Scholtens, Bert, 2008. "A note on the interaction between corporate social responsibility and financial performance," Ecological Economics, Elsevier, vol. 68(1-2), pages 46-55, December.
    19. Thomas Maak & Nicola M. Pless & Christian Voegtlin, 2016. "Business Statesman or Shareholder Advocate? CEO Responsible Leadership Styles and the Micro-Foundations of Political CSR," Journal of Management Studies, Wiley Blackwell, vol. 53(3), pages 463-493, May.
    20. Marc Bollecker & Pierre Mathieu & Claude Clementz, 2006. "Le Comportement Socialement Responsable Des Entreprises : Une Lecture Des Travaux En Comptabilite Et Contrôle De Gestion Dans Une Perspective Neo-Institutionnaliste," Post-Print halshs-00769052, HAL.
    21. Erik G. Hansen & Stefan Schaltegger, 2018. "Sustainability Balanced Scorecards and their Architectures: Irrelevant or Misunderstood?," Journal of Business Ethics, Springer, vol. 150(4), pages 937-952, July.

    More about this item

    Keywords

    CSR Communication; Sustainability Communication; New media; Corporate-stakeholder Engagement; Communication Models.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:14:y:2013:i:3:p:400-414. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.