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Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events

Author

Listed:
  • Ruxandra-Irina POPESCU

    (Associate Professor Ph.D., Administration and Public Management Faculty, The Bucharest Universityy of Economic Studies, Romania)

  • Rãzvan-Andrei CORBOª

    (Associate Professor Ph.D., Administration and Public Management Faculty, The Bucharest University of Economic Studies, Romania)

Abstract

The success stories from past years of many museums in the world have shown the need for a change in terms of management vision of this type of cultural organization, by addressing elements outside the organization as a driver for competitiveness. Thus, the opportunities generated by the relationship with customers or the positioning among competitors have become primordial. Taking into account the new trends, this study wanted to determine the propensity of the public towards museum cultural consumption and to identify the perception of visitors towards the National Military Museum.r administering the questionnaire and analysing the responses, we can say that the cultural organization that was analysed could become a viable option for recreation for residents of the capital. However, in order for this to happen, the museum should focus on using specific marketing tools of promotion, which can contribute to an aggressive popularization of cultural products and services of the museum.

Suggested Citation

  • Ruxandra-Irina POPESCU & Rãzvan-Andrei CORBOª, 2014. "Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2014(22), pages 48-64, June.
    • Handle: RePEc:rom:rampas:v:2014:y:2014:i:22:p:48-64
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    File URL: https://www.ramp.ase.ro/en/_data/files/articole/2014/22-04.pdf
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    References listed on IDEAS

    as
    1. Sorin BURLACU, 2011. "Characteristics of Knowledge-Based Economy and New Technologies in Education," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 114-119, June.
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    Cited by:

    1. Vasile DEAC & Cosmin DOBRIN & Adriana GÃŽRNEAÞÃ, 2016. "Customer Perceived Value €“ An Essential Element In Sales Management," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 43-55, March.

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    More about this item

    Keywords

    culture; cultural organizations; museums; competitive advantages; visitors; competition; research on clients.;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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