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Information And Communication Technology Practices And Hotel Competitivene

Author

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  • ANAMARIA PETRE
  • ROXANA STEGEREAN
  • CORINA GAVREA

Abstract

The competitiveness and performance of hotels depends on their innovation activity, that’s why managers have to focus on the necessity of implementing and integrating information and communication technologies in their businesses. The purpose of this paper is to compare the managerial practices focused on information and communication technology in two counties of Romania: Cluj and Braºov. This article presents the findings of a survey among 95 hotels and illustrates that, managers from Braºov, unlike those from Cluj, pay more attention to customer orientation. Thus, they have more opportunities to increase their performance and competitive advantage.

Suggested Citation

  • Anamaria Petre & Roxana Stegerean & Corina Gavrea, 2012. "Information And Communication Technology Practices And Hotel Competitivene," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 591-598, November.
    • Handle: RePEc:rom:mancon:v:6:y:2012:i:1:p:591-598
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    References listed on IDEAS

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    1. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    2. Orfila-Sintes, Francina & Mattsson, Jan, 2009. "Innovation behavior in the hotel industry," Omega, Elsevier, vol. 37(2), pages 380-394, April.
    3. Sundbo, Jon & Orfila-Sintes, Francina & Sorensen, Flemming, 2007. "The innovative behaviour of tourism firms--Comparative studies of Denmark and Spain," Research Policy, Elsevier, vol. 36(1), pages 88-106, February.
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    Cited by:

    1. Irina SALAN?? & Mirela POPA, 2014. "An Empirical Investigation Into The Outsourcing Logistics Contract," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 350-357, November.

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