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Managing Artificial Intelligence As A Driver For Future Tourism

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  • Andreea Valentina BUSILA
  • Nicoleta CRISTACHE

Abstract

The present paper aims to emphasize how Artificial Intelligence can be managed in tourism industry in order to create a positive impact. Although everyone tends to believe that Artificial Intelligence is only about robots taking over the world, the purpose of this article is to come up with powerful meanings of the cognitive computing benefits. For instance, Artificial Intelligence encompasses a lot of different types of capabilities which can give us a better information to run the tourism businesses, but also to improve the customer’s experience. To make this study much more significant, we conducted a content analysis based on literature review, within Leximancer computer software, which shows us the most important themes and concepts related to Artificial Intelligence in future tourism.

Suggested Citation

  • Andreea Valentina BUSILA & Nicoleta CRISTACHE, 2021. "Managing Artificial Intelligence As A Driver For Future Tourism," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 902-915, November.
    • Handle: RePEc:rom:mancon:v:15:y:2021:i:1:p:902-915
    DOI: 10.24818/IMC/2021/05.08
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    References listed on IDEAS

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    1. Verhoef, Peter C. & Stephen, Andrew T. & Kannan, P.K. & Luo, Xueming & Abhishek, Vibhanshu & Andrews, Michelle & Bart, Yakov & Datta, Hannes & Fong, Nathan & Hoffman, Donna L. & Hu, Mandy Mantian & No, 2017. "Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 1-8.
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