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Rewiring Old Business €“ Corporate Value Creation At The Headquarters Of Toyota Motor Corporation

Author

Listed:
  • Cristian VLAD
  • Luiza GATAN
  • Fumiaki TAJIRI
  • Toru TAKAHASHI

Abstract

One of the world’s largest automotive manufacturers, Toyota Motor Corporation (hereinafter TMC) was starting in 2008 a new journey in innovation, in terms of product, talent and communications through the inauguration of its Corporate Value Development Project (hereinafter CVD). At the dawn of rapid global digitalization and enhanced globalization, CVD was charged by the board of directions with the mission of creating new and meaningful value for the organization to thrive over the next decades. Yet, as of 2008, only 0.2% of TMC’s total full time employee population was non Japanese and were hired mainly for communication purposes such as translations, interpretations, coordination with overseas subsidiaries, distributors and regional headquarters. The TMC Technical Center, the global hub of research and development for the organization, was employing only one non-Japanese director as of January 2008. This paper unveils the process of organizational transformation which TMC embarked on and monitors the change in corporate culture and employee mindset that the business went through from January 2008 until the end of the year. It aims to illustrate the impact of the Corporate Value development initiatives on product development, internal and external communications and corporate culture.

Suggested Citation

  • Cristian VLAD & Luiza GATAN & Fumiaki TAJIRI & Toru TAKAHASHI, 2019. "Rewiring Old Business €“ Corporate Value Creation At The Headquarters Of Toyota Motor Corporation," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 310-316, November.
    • Handle: RePEc:rom:mancon:v:13:y:2019:i:1:p:310-316
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    References listed on IDEAS

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    2. Claudiu CICEA & Corina MARINESCU & Nicolae MOROIANU, 2015. "Innovation Process And Business Functions’ Implication In The New Product Development Process," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 227-233, November.
    3. repec:aud:audfin:v:20:y:2018:i:49:p:553 is not listed on IDEAS
    4. Corina MARINESCU & Carmen Nadia CIOCOIU & Claudiu CICEA, 2015. "Drivers Of Eco-Innovation Within Waste Electrical And Electronic Equipment Field," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(4), pages 5-18, November.
    Full references (including those not matched with items on IDEAS)

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