Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes
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Cited by:
- Gabriela ZAI, 2018. "The Country Brand- An Objective That Is Difficult To Accomplish," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 889-894, November.
- Stefano Valdemarin, 2015. "Analysis Regarding the Growing Presence of Italian Firms in Romania," Central European Business Review, Prague University of Economics and Business, vol. 2015(4), pages 58-70.
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brand; country brand indexes; country branding; PESTEL analysis.;All these keywords.
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