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Marketing Of Destinations: A European Perspective

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  • Maria Roxana COSMA

    (Faculty of Marketing, Bucharest University of Economic Studies)

Abstract

Capitalizing tourist destinations is a complex and lengthy process whereby resources are gradually transferred within the area of trade relations. Marketer’s proficiency is a key factor to accelerate this process, but also for making better and fuller use of existing touristic attractions of a destination. Other factors of influence are the involvement of the local population, general infrastructure, valuable and unique attractions, tourist preferences etc. Among the influences identified as positive while marketing a destination, we could name social trends monitoring that can supply information on consumer preferences evolution trends, valuable enough to gain a vital competitive advantage; maintaining conventional promotional activities, even when using internet based promotional channels and the need to quantify of as many processes possible that could have any impact on the destination image.

Suggested Citation

  • Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.
    • Handle: RePEc:rom:compca:v:10:y:2014:i:1:p:305-310
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    File URL: https://www.confcamp.ase.ro/2014/doc/SG/28%20Cosma.pdf
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    References listed on IDEAS

    as
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    2. Elena Bogan, 2014. "Communication and promoting policy in tourism marketing," International Journal of Academic Research in Environment and Geography, Human Resource Management Academic Research Society, International Journal of Academic Research in Environment and Geography, vol. 1(1), pages 1-6, June.
    3. Florina Bran & Carmen Valentina Radulescu & Ildiko Ioan, 2013. "Values and Environmental Ethics – Pillars of Changing Human Behaviour Toward Sustainable Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(1), pages 1-8, February.
    4. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
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