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Communication and promoting policy in tourism marketing

Author

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  • Elena Bogan

Abstract

By communication, any tourism entity aims to identify the target markets and the preferences of their potential clients who may become loyal consumers. To accomplish this goal, the entity must achieve a constructive and homogenous sum of all the data and information that may be the basis for determining the reaction patterns of the competition and can select promoting methods and techniques they can later on use for promoting their services. Promoting their services is useful to the clients while making the purchasing decision, because it helps them eliminate or reduce distrust in the tourism product that is up for sale or to offer them security of a good level of satisfaction resulted at the purchase of the selected tourism product.

Suggested Citation

  • Elena Bogan, 2014. "Communication and promoting policy in tourism marketing," International Journal of Academic Research in Environment and Geography, Human Resource Management Academic Research Society, International Journal of Academic Research in Environment and Geography, vol. 1(1), pages 1-6, June.
    • Handle: RePEc:hur:ijareg:v:1:y:2014:i:1:p:1-6
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    Citations

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    Cited by:

    1. Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.
    2. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.
    3. Corina Larisa Bunghez, 2020. "Marketing Strategies of Travel Agencies: A Quantitative Approach," Sustainability, MDPI, vol. 12(24), pages 1-20, December.

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