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The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania

Author

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  • Ruxandra-Irina POPESCU
  • Razvan-Andrei CORBOS

Abstract

Building a good image of a city or state so as to differentiate it and to make it unique in tourists’ minds is a vital condition nowadays, in a world of global competition. This image may be created by taking advantage of local culture and values’ promotion or by organizing festivals and special events. There are various festivals and events held every year somewhere in the world that add image and competitive advantages to host cities. In order to illustrate this idea, the paper presents some less common festivals hosted by different cities that are turning themselves into real “urban agglomerations†during these events. The study analyses the impact of festivals on the strategic development of cities and the importance gained by urban areas after organizing these events. In the final part of the paper there are some recommendations for Romanian cities which might enhance their image and might become more known through the organization of such festivals and cultural events.

Suggested Citation

  • Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    • Handle: RePEc:aes:infoec:v:16:y:2012:i:4:p:19-28
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    Citations

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    Cited by:

    1. Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
    2. Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
    3. Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.
    4. BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
    5. Ige Pirnar & Sinem Kurtural & Melih Turkey, 2019. "Festivals and destination marketing: An application from Izmir City," Post-Print hal-02458450, HAL.
    6. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    7. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    8. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    9. Ana-Irina Lequeux-Dincă & Amira-Andreea Sava & Camelia Teodorescu & Aurel Gheorghilaş & Mioara Clius, 2022. "Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study," Sustainability, MDPI, vol. 14(21), pages 1-29, November.
    10. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    11. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    12. Sebastian Ion CEPTUREANU, 2015. "Competitiveness Of Smes," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 55-67, June.

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