The Influence of the Level of Environmental Complexity and Turbulence on the Choice of Marketing Tactics
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DOI: 10.22610/jebs.v8i2(J).1253
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References listed on IDEAS
- Roger B Mason, 2014. "Marketing Communications and Environmental Turbulence: A Complexity Theory View," Journal of Economics and Behavioral Studies, AMH International, vol. 6(4), pages 279-290.
- Roger B. Mason, 2006. "Coping With Complexity And Turbulence - An Entrepreneurial Solution," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 241-266.
- Ralph D. Stacey, 1995. "The science of complexity: An alternative perspective for strategic change processes," Strategic Management Journal, Wiley Blackwell, vol. 16(6), pages 477-495.
- Wu, Y. & Zhang, D.Z., 2007. "Demand fluctuation and chaotic behaviour by interaction between customers and suppliers," International Journal of Production Economics, Elsevier, vol. 107(1), pages 250-259, May.
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