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Marketers’ Perception about Marketing Ethics: Evidence from Malaysia

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  • Khurram Ghani
  • Sher Akbar
  • Ijaz- Ur- Rehman

Abstract

This paper presents the results of a study that investigates the role of religiosity and perceived ethical values of marketers on marketing ethics, using the measure developed by Forsyth (1980). One dimension of the study is relativism and idealism affecting the importance of ethics moderated by religion. The study showed that people having high idealism have high ethics but having high relativism does not show that there is a decrease in ethics even both idealism and relativism were moderated by one’s strength of a religion. Overall, the study was found significant to as it and provides an understanding of marketing ethics in different cultures and company’s practices

Suggested Citation

  • Khurram Ghani & Sher Akbar & Ijaz- Ur- Rehman, 2011. "Marketers’ Perception about Marketing Ethics: Evidence from Malaysia," Journal of Economics and Behavioral Studies, AMH International, vol. 2(6), pages 255-262.
    • Handle: RePEc:rnd:arjebs:v:2:y:2011:i:6:p:255-262
    DOI: 10.22610/jebs.v2i6.243
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    References listed on IDEAS

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    1. Md. Rashid & Saidatul Ibrahim, 2008. "The Effect of Culture and Religiosity on Business Ethics: A Cross-cultural Comparison," Journal of Business Ethics, Springer, vol. 82(4), pages 907-917, November.
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