Promotional Tools Employed by Medical Insurance Companies to Attract International University Students
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DOI: 10.22610/jebs.v10i6(J).2609
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References listed on IDEAS
- Juan Carlos Fandos Roig & Javier Sánchez García & Miguel Ángel Moliner Tena, 2009. "Perceived value and customer loyalty in financial services," The Service Industries Journal, Taylor & Francis Journals, vol. 29(6), pages 775-789, June.
- Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
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