Influence between Banking Service Quality and Brand Image Against Customer Relationship and Loyalty in Sharia Bank
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- Juan Carlos Fandos Roig & Javier Sánchez García & Miguel Ángel Moliner Tena, 2009. "Perceived value and customer loyalty in financial services," The Service Industries Journal, Taylor & Francis Journals, vol. 29(6), pages 775-789, June.
- Sarstedt, Marko & Wilczynski, Petra & Melewar, T.C., 2013. "Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities," Journal of World Business, Elsevier, vol. 48(3), pages 329-339.
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- Wan Afezah Wan Abdul Rahman & Zainil Hanim Saidin, 2021. "Customer Loyalty: The Effect of Service Quality and Brand Image in Malaysias Automotive Industry," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 11(4), pages 188-199, April.
- Lusiana Pratiwi & Sunaryo Sunaryo, 2021. "The effect of e-service quality on e-loyalty mediated by e-trust and brand image variables," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 56-62, September.
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More about this item
Keywords
Bank service quality; brand image; bank image; Sharia Bank.;All these keywords.
JEL classification:
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
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