The Influence of Customer Orientation on Customer Relationship in Telecom Services
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Abstract
Suggested Citation
DOI: 10.22610/imbr.v3i4.937
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References listed on IDEAS
- Eugene W. Anderson & Claes Fornell & Roland T. Rust, 1997. "Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services," Marketing Science, INFORMS, vol. 16(2), pages 129-145.
- Wujin Chu & Preyas S. Desai, 1995. "Channel Coordination Mechanisms for Customer Satisfaction," Marketing Science, INFORMS, vol. 14(4), pages 343-359.
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- Junaid-ul-haq Junaid-ul-haq & Rao Umer Nasir, 2013. "How Customer Loyalty Model Be Operative? A study of Cellular Phone Service Providers in Pakistan," Information Management and Business Review, AMH International, vol. 5(5), pages 245-256.
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