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Assessing and Modelling Domestic Water Consumption Behavior

Author

Listed:
  • Raja Adzrin Raja Ahmad
  • Syamsyul Samsudin
  • Nurul Azlin Azmi
  • Nurul Huda Md Yatim

Abstract

The UNICEF predicts severe water shortages and water scarcity worldwide. According to a water resources study conducted from 2000 to 2050, Malaysia is susceptible to potential water shortages in specific regions. These projections emphasized the importance of sustainable water management practices and proactive measures to mitigate potential water scarcity. It becomes crucial for Malaysia to implement effective strategies to address this issue. Therefore, this study aims to identify factors that influence sustainable water consumption behavior (SWCB) and establish a model for understanding consumer behavior in consuming water for domestic usage. Using the prominent theory of planned behavior (TPB) and reviewing the prior literature, this paper proposes a model to assess SWCB to understand consumer behavior on the water. This study found that attitudinal predictors significantly influence the SWCB. These predictors influence consumers’ motivation, engagement, and views that may influence water intention and consumption behavior. Then, consumer intention mediates the relationship between attitudinal predictors and SWCB as it will evaluate consumers’ favorable and unfavorable actions. Moreover, the model also found that socio-demographic traits (gender, household size, and income level) influence SWCB. These factors are the critical variables that significantly influence the SWCB. This paper contributes to policy implementation by modelling SWCB to help policymakers and urban planners develop effective policies and strategies to address water management challenges. By considering the drivers and barriers to sustainable behavior, policymakers can design targeted interventions, provide incentives, and implement regulations that promote water conservation at the household level.

Suggested Citation

  • Raja Adzrin Raja Ahmad & Syamsyul Samsudin & Nurul Azlin Azmi & Nurul Huda Md Yatim, 2024. "Assessing and Modelling Domestic Water Consumption Behavior," Information Management and Business Review, AMH International, vol. 16(2), pages 151-162.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:2:p:151-162
    DOI: 10.22610/imbr.v16i2(I).3776
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    References listed on IDEAS

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    1. Minton, Elizabeth A. & Spielmann, Nathalie & Kahle, Lynn R. & Kim, Chung-Hyun, 2018. "The subjective norms of sustainable consumption: A cross-cultural exploration," Journal of Business Research, Elsevier, vol. 82(C), pages 400-408.
    2. Concepción Garcés-Ayerbe & Pilar Rivera-Torres & Inés Suárez-Perales & Dante I. Leyva-de la Hiz, 2019. "Is It Possible to Change from a Linear to a Circular Economy? An Overview of Opportunities and Barriers for European Small and Medium-Sized Enterprise Companies," IJERPH, MDPI, vol. 16(5), pages 1-15, March.
    3. Bhawana Upadhyay, 2005. "Gendered Livelihoods and Multiple Water Use in North Gujarat," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(4), pages 411-420, December.
    4. Anang, Zuraini & Padli, Jaharudin & Abdul Rashid, Noorhaslinda Kulub & Mat Alipiah, Roseliza & Musa, Haslina, 2019. "Factors Affecting Water Demand: Macro Evidence in Malaysia," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 53(1), pages 17-25.
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