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Subjective Norms and Intention- A Study of Crowdfunding in India

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  • Hasnan Baber

Abstract

The study is aimed to explore the factors of subjective norms and their influence on shaping the intention of people to participate in crowdfunding. Data was collected from 155 respondents who have been involved in one or many crowdfunding campaigns as a contributor or fundraiser. Data was analyzed using various statistical tools like data reliability test, factor analysis, correlation, and regression. It was found that intention to participate in crowdfunding is shaped by the influence of family and friends and people have high motivation to comply with the approval of these reference groups. Influence of other reference groups like a supervisor, teacher, neighbor, social network friend, etc. has no impact on shaping the intention of people towards crowdfunding. The study will be useful for crowdfunding platforms to understand the influence of referent groups on people regarding crowdfunding participation.

Suggested Citation

  • Hasnan Baber, 2019. "Subjective Norms and Intention- A Study of Crowdfunding in India," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(3), pages 136-146, December.
    • Handle: RePEc:jfr:rwe111:v:10:y:2019:i:3:p:136-146
    DOI: 10.5430/rwe.v10n3p136
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    References listed on IDEAS

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    4. Astebro, Thomas B. & Lovo, Stefano & Fernandez Sierra, Manuel & Vulkan, Nir, 2017. "Herding in Equity Crowdfunding," HEC Research Papers Series 1245, HEC Paris, revised 04 Jun 2018.
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    6. Hasnan Baber, 2019. "Factors Underlying Attitude Formation Towards Crowdfunding in India," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(4), pages 46-54, July.
    7. Nelson Lajuni & Winnie Wong Poh Ming & Yusman Yacob & Hiram Ting & Alfera Jausin, 2017. "Intention to Use Islamic Banking Products and Its Determinants," International Journal of Economics and Financial Issues, Econjournals, vol. 7(1), pages 329-333.
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