The Impact of Live-Streaming Shopping Characteristics on Behavioral Intention of Shoppers
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DOI: 10.22610/imbr.v15i4(SI)I.3594
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References listed on IDEAS
- Wongkitrungrueng, Apiradee & Assarut, Nuttapol, 2020. "The role of live streaming in building consumer trust and engagement with social commerce sellers," Journal of Business Research, Elsevier, vol. 117(C), pages 543-556.
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