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Mobile Banking Adoption Among Rural Consumers: Evidence from India

Author

Listed:
  • Mohapatra, Malaya Ranjan

    (Indian Institute of Technology Kharagpur)

  • Moirangthem, Nirmalkumar Singh

    (Indian Institute of Technology Kharagpur)

  • Vishwakarma, Pankaj

    (Indian Institute of Technology Kharagpur)

Abstract

Recently, Financial Inclusion has received greater attention, as it is a key to economic growth and equality, growth of the business, and stability of financial and banking systems. In the process of understanding how technology is useful for financial inclusion, the study tries to understand the elements that prompt the perceived acceptability of mobile banking among the low income and low literate stratum. To explore these elements, the current piece of work utilized the Unified theory of acceptance and use of technology and with the addition of component of perceived risk. The research utilized convenience sampling to collect data from the respondents having Jan Dhan account. The results show that performance expectancy, effort expectancy, social influence, and perceived risk have a significant influence on intention to use mobile banking among financial inclusion stratum. Surprisingly, the facilitating conditions were found insignificant. The outcomes of the research can guide banks and technology houses to develop a more user-acceptable mobile banking system. Also, the outcome will help policymakers to enhance mobile banking system adoption for financial inclusion by considering influencing elements.

Suggested Citation

  • Mohapatra, Malaya Ranjan & Moirangthem, Nirmalkumar Singh & Vishwakarma, Pankaj, 2020. "Mobile Banking Adoption Among Rural Consumers: Evidence from India," American Business Review, Pompea College of Business, University of New Haven, vol. 23(2), pages 300-315, November.
    • Handle: RePEc:ris:ambsrv:0015
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    References listed on IDEAS

    as
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    Cited by:

    1. Malgorzata Solarz & Jacek Adamek, 2021. "Factors Affecting Mobile Banking Adoption in Poland: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1018-1046.

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    More about this item

    Keywords

    Financial Inclusion; Mobile banking; UTAUT; Perceived risk; Jan Dhan Yojana;
    All these keywords.

    JEL classification:

    • O40 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - General

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