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Millennials Acceptance of Insurance Telematics: An Integrative Empirical Study

Author

Listed:
  • Tian , Xiaoguang

    (Purdue University Fort Wayne)

  • Prybutok, Victor

    (University of North Texas)

  • Mirzaei, Fouad

    (University of North Texas)

  • Dinulescu, Catalin C.

    (Tarleton State University)

Abstract

Insurance telematics is a recent technology-enabled service innovation advanced by insurance companies and adopted by millions of drivers worldwide. This research study explores the insurance telematics technology acceptance and use among the new Millennials generation, which represents both a challenge and an opportunity for insurers. Drawing on the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), the study uses data from 138 Millennials in the USA to delve into their perceived attitudinal behavior and intention to use insurance telematics. The findings provide empirical confirmation of the integrative and predictive power of the proposed combined theoretical framework (TAM-TPB) to explain insurance telematics adoption and use. The results also suggest a sophistication-level shift in Millennials preferences from functionality evaluation to applicability value sought through the adoption and use. And the findings ascertain the role of perceived enjoyment, trust, and social media as critical factors influencing Millennials attitudinal behavior and intention to use insurance telematics. Considering these results, the authors further discuss implications for scholars and practitioners, and suggest future research directions.

Suggested Citation

  • Tian , Xiaoguang & Prybutok, Victor & Mirzaei, Fouad & Dinulescu, Catalin C., 2020. "Millennials Acceptance of Insurance Telematics: An Integrative Empirical Study," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 156-181, May.
    • Handle: RePEc:ris:ambsrv:0009
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    References listed on IDEAS

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    Cited by:

    1. Vikas Chauhan & Rohit Joshi & Vipin Choudhary, 2024. "Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1017-1036, September.
    2. Alfiero, Simona & Battisti, Enrico & Ηadjielias, Elias, 2022. "Black box technology, usage-based insurance, and prediction of purchase behavior: Evidence from the auto insurance sector," Technological Forecasting and Social Change, Elsevier, vol. 183(C).

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    More about this item

    Keywords

    Insurance Telematics; Millennials; Technology Acceptance; Social Influence; Trust;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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