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Conocimientos de los estudiantes de gestion sobre la responsabilidad social de las empresas: un estudio comparativo de diez paises latinoamericanos(Management students' knowledge of corporate social responsibility: a comparative study of ten Latin American countries)

Author

Listed:
  • Oscar Licandro

    (Universidad CLAEH, Uruguay)

  • Giselle Pinochet Sanchez

    (Universidad Nacional de Colombia)

  • Luis Camilo Ortigueira-Sanchez

    (Universidad del Pacifico (Lima, Peru))

  • Enrique Bianchi

    (Universidad Catolica de Cordoba, Argentina)

  • Samuel Goyzueta

    (Universidad Privada del Valle, Bolivia)

  • Marco Antonio Rios Ponce

    (Universidad Indoamericana, Ecuador)

  • Kathy Murillo Acuna

    (Universidad Centroamericana, Nicaragua)

  • Edith Patricia Borboa Alvarez

    (Instituto Tecnologico de Sonora, Mexico)

  • Francisco Farnum

    (Universidad de Panama, Panama)

  • Patricia Correa

    (Catholic University of Uruguay, Montevideo, Uruguay)

  • Rosana Melean Romero

    (Universidad del Zulia, Venezuela)

  • Gabriel Alejandro Wald Olimpo

    (Universidad Catolica Andres Bello, Venezuela)

Abstract

La falta de una teoria solida y ampliamente aceptada sobre la responsabilidad social de las empresas ha hecho que los lideres empresariales a menudo desconozcan, o duden, de la presencia de la responsabilidad social en el amplio espectro de practicas empresariales en las que se manifiesta. Dado que los estudiantes de licenciatura en programas relacionados con la gestion son los futuros lideres empresariales, es importante indagar en los conocimientos que tienen sobre este tema. Para ello, se selecciono una muestra de estudiantes de universidades de diez paises latinoamericanos de habla hispana: Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Nicaragua, Panama, Peru, Uruguay y Venezuela. Se utilizo un cuestionario estructurado para medir su conocimiento de 18 practicas de responsabilidad social representativas de tres dimensiones del concepto: responsabilidad interna, responsabilidad hacia los grupos de interes externos de la cadena de valor y responsabilidad hacia el medio ambiente. Se comprobo que existe un desconocimiento generalizado de las practicas empresariales que constituyen acciones de responsabilidad social, que algunas practicas son mas conocidas que otras (las mas conocidas son las relacionadas con el medio ambiente mientras que las menos conocidas son las relacionadas con los grupos de interes externos de la cadena de valor), y que el grado de este conocimiento depende del pais en el que se encuentren las universidades. Ademas, se comprobo que la relacion entre conocimientos y pais no esta mediada por el genero, la edad, la experiencia laboral, la carrera estudiada o el ano de estudio. Estos resultados sugieren que la ensenanza de la responsabilidad social en las universidades latinoamericanas no pone el mismo enfasis en todas las dimensiones del concepto, y que esta ensenanza difiere de un pais a otro.

Suggested Citation

  • Oscar Licandro & Giselle Pinochet Sanchez & Luis Camilo Ortigueira-Sanchez & Enrique Bianchi & Samuel Goyzueta & Marco Antonio Rios Ponce & Kathy Murillo Acuna & Edith Patricia Borboa Alvarez & Franci, 2024. "Conocimientos de los estudiantes de gestion sobre la responsabilidad social de las empresas: un estudio comparativo de diez paises latinoamericanos(Management students' knowledge of corporate social r," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 12(1), pages 24-49, March.
    • Handle: RePEc:rge:journl:v:12:y:2024:i:1:p:24-49
    DOI: 10.5281/zenodo.10806972
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    References listed on IDEAS

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    More about this item

    Keywords

    Corporate social responsibility (CSR); undergraduate management students; Latin American universities; knowledge of corporate social responsibility; Responsabilidad social empresarial (RSE); estudiantes universitarios de administracion; universidades latinoamericanas; conocimiento de la responsabilidad social empresarial;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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