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Global Retail Trends: Rethinking The Strategy Of Doing Business

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  • TANASE, George Cosmin

Abstract

Clearly, this year s pandemic has created massive challenges for all retailers around the world. For some, it may have presented opportunities. The past few months have brought unprecedented uncertainty, complexity and change to the industry. In its wake, some of the retailers will thrive while others struggle to survive. Interestingly, COVID-19 has accelerated key fundamental trends that were already influencing the sector: business model evolution, the value of purpose, the ruthless focus on reducing cost and the increased power of the consumer. Rather than stoping these trends in their tracks, the recent shifts in retail fundamentals has made these trends even more acute and urgent.

Suggested Citation

  • TANASE, George Cosmin, 2021. "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 27-31, January.
    • Handle: RePEc:rdc:journl:v:11:y:2021:i:4:p:27-31
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    File URL: http://crd-aida.ro/RePEc/rdc/v11i4/3.pdf
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    References listed on IDEAS

    as
    1. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    2. Bilgicer, Tolga & Jedidi, Kamel & Lehmann, Donald R. & Neslin, Scott A., 2015. "Social Contagion and Customer Adoption of New Sales Channels," Journal of Retailing, Elsevier, vol. 91(2), pages 254-271.
    3. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovation; Competition; Opportunity; Business Model; Consumer Environment;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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