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Influence of Relationship Management on Organizational Performance among Insurance Companies in Kenya

Author

Listed:
  • Mwangi Grace Wangari

    (Department of Human Resource Development, School of Business, Karatina University, P.O. BOX 1957-10101, Karatina, Kenya)

  • Gichuhi D. M

    (Department of Human Resource Development, School of Business, Karatina University, P.O. BOX 1957-10101, Karatina, Kenya)

  • Macharia S. M

    (Business and Economics Department,School of Business, Karatina University, P.O. BOX 1957-10101, Karatina, Kenya)

Abstract

This study sought to establish the influence of understanding, stakeholder requirements, good rapport with stakeholders, healthy competition with competitors, conflict resolution, and effective communication on organizational performance among insurance companies in Kenya. Positivism research philosophy was adopted for the study. Descriptive and explanatory cross-sectional research designs were used. Data analysis was conducted using descriptive statistics and inferential analysis. The study concluded as follows: (i) Understanding stakeholder requirements, creating and maintain good rapport with stakeholders, healthy competition with competitors, conflict resolution and effective communication were deployed to a moderate extent in insurance companies in Kenya,(ii) There was a strong positive correlation between organisation performance, understanding stakeholder requirements, good rapport with stakeholders, conflict resolution, and effective communication,(iii) There was a weak positive correlation between organisation performance and healthy competition, (iv) Understanding stakeholder requirements, creating and maintain good rapport with stakeholders, healthy competition with competitors, conflict resolution and effective communication had significant influence on the performance of insurance companies in Kenya. (v) Relationship management has a significant influence on organizational performance. Key Words:Insurance Companies, Organizational Performance, Relationship Management

Suggested Citation

  • Mwangi Grace Wangari & Gichuhi D. M & Macharia S. M, 2020. "Influence of Relationship Management on Organizational Performance among Insurance Companies in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(1), pages 163-171, January.
    • Handle: RePEc:rbs:ijbrss:v:9:y:2020:i:1:p:163-171
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    References listed on IDEAS

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    1. Augusto Felício, J. & Rodrigues, Ricardo, 2015. "Organizational factors and customers' motivation effect on insurance companies' performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1622-1629.
    2. Birasnav, M., 2014. "Knowledge management and organizational performance in the service industry: The role of transformational leadership beyond the effects of transactional leadership," Journal of Business Research, Elsevier, vol. 67(8), pages 1622-1629.
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