IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i6p86-97.html
   My bibliography  Save this article

Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Author

Listed:
  • Joseph Owusu

    (Kwame Nkrumah University of Science and Technology)

  • Naeem Hayat

    (Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Kelantan, Malaysia.)

  • Peter Kwasi Oppong

    (Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.)

  • Wilberforce Owusu-Ansah

    (Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.)

Abstract

Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT). Key Words:Entrepreneurial orientation, entrepreneurial intention, market intelligence generation, social network ties and Ghana

Suggested Citation

  • Joseph Owusu & Naeem Hayat & Peter Kwasi Oppong & Wilberforce Owusu-Ansah, 2022. "Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 86-97, September.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:6:p:86-97
    DOI: 10.20525/ijrbs.v11i6.1901
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1901/1388
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i6.1901
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i6.1901?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Balagopal Vissa, 2012. "Agency in Action: Entrepreneurs' Networking Style and Initiation of Economic Exchange," Organization Science, INFORMS, vol. 23(2), pages 492-510, April.
    2. John W Cadogan & Adamantios Diamantopoulos & Charles Pahud de Mortanges, 1999. "A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(4), pages 689-707, December.
    3. Wei-Loon Koe, 2016. "The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-11, December.
    4. Alessandro Biraglia & Vita Kadile, 2017. "The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers," Journal of Small Business Management, Taylor & Francis Journals, vol. 55(1), pages 170-188, January.
    5. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
    6. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
    7. Johan Wiklund & Dean A. Shepherd, 2011. "Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes," Entrepreneurship Theory and Practice, , vol. 35(5), pages 925-946, September.
    8. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    9. Anne-Flore Adam & Alain Fayolle, 2015. "Bridging the entrepreneurial intention-behaviour gap: the role of commitment and implementation intention," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 25(1), pages 36-54.
    10. Anne Flore Adam & Alain Fayolle, 2015. "Bridging the entrepreneurial intention-behaviour gap: the role of commitment and implementation intention," Post-Print hal-01959192, HAL.
    11. Edmund R. Thompson, 2009. "Individual Entrepreneurial Intent: Construct Clarification and Development of an Internationally Reliable Metric," Entrepreneurship Theory and Practice, , vol. 33(3), pages 669-694, May.
    12. Jeffrey G. Covin & William J. Wales, 2019. "Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines," Entrepreneurship Theory and Practice, , vol. 43(1), pages 3-18, January.
    13. Vishal Gupta & Alka Gupta, 2015. "Relationship between entrepreneurial orientation and firm performance in large organizations over time," Journal of International Entrepreneurship, Springer, vol. 13(1), pages 7-27, March.
    14. Stefan Sigmund & Thorsten Semrau & Douglas Wegner, 2015. "Networking Ability and the Financial Performance of New Ventures: Moderating Effects of Venture Size, Institutional Environment, and Their Interaction," Journal of Small Business Management, Taylor & Francis Journals, vol. 53(1), pages 266-283, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Evangelia Koutsogianni & Dimitrios Stavroulakis & Alexandros Sahinidis & Miltiadis Chalikias, 2021. "Liquid Modernity as an Analytical Framework: A Study of the Entrepreneurial Intention- Behavior Divergence," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 194-211.
    2. Christian Linder & Michael Nippa, 2019. "Jumping in at the deep end! The role of motivational forces in starting a new venture," International Entrepreneurship and Management Journal, Springer, vol. 15(4), pages 1363-1391, December.
    3. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    4. Mario Rosique-Blasco & Antonia Madrid-Guijarro & Domingo García-Pérez-de-Lema, 2018. "The effects of personal abilities and self-efficacy on entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 1025-1052, December.
    5. María José González-López & María Carmen Pérez-López & Lázaro Rodríguez-Ariza, 2021. "From potential to early nascent entrepreneurship: the role of entrepreneurial competencies," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1387-1417, September.
    6. Donbesuur, Francis & Boso, Nathaniel & Hultman, Magnus, 2020. "The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions," Journal of Business Research, Elsevier, vol. 118(C), pages 150-161.
    7. Gabay-Mariani, Laetitia & Paillé, Pascal & Valéau, Patrick, 2023. "The long-term persistence among nascent entrepreneurs: An fsQCA analysis," Journal of Business Research, Elsevier, vol. 156(C).
    8. Ibrahim A. Elshaer & Abu Elnasr E. Sobaih, 2022. "I Think I Can, I Think I Can: Effects of Entrepreneurship Orientation on Entrepreneurship Intention of Saudi Agriculture and Food Sciences Graduates," Agriculture, MDPI, vol. 12(9), pages 1-18, September.
    9. Alexander McKelvie & Anna Brattström & Karl Wennberg, 2017. "How young firms achieve growth: reconciling the roles of growth motivation and innovative activities," Small Business Economics, Springer, vol. 49(2), pages 273-293, August.
    10. Jean-Pierre Boissin & Véronique Favre-Bonté & Sandrine Fine Falcy, 2017. "Diverse impacts of the determinants of entrepreneurial intention: three submodels, three student profiles," Post-Print hal-01700675, HAL.
    11. Wales, William & Beliaeva, Tatiana & Shirokova, Galina & Stettler, Tatiana R. & Gupta, Vishal K., 2020. "Orienting toward sales growth? Decomposing the variance attributed to three fundamental organizational strategic orientations," Journal of Business Research, Elsevier, vol. 109(C), pages 498-510.
    12. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W., 2013. "Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy," Journal of Business Venturing, Elsevier, vol. 28(6), pages 708-727.
    13. Anna Katharina Bachmann & Thomas Maran & Marco Furtner & Alexander Brem & Marius Welte, 2021. "Improving entrepreneurial self-efficacy and the attitude towards starting a business venture," Review of Managerial Science, Springer, vol. 15(6), pages 1707-1727, August.
    14. Marco Gelderen & Teemu Kautonen & Joakim Wincent & Marina Biniari, 2018. "Implementation intentions in the entrepreneurial process: concept, empirical findings, and research agenda," Small Business Economics, Springer, vol. 51(4), pages 923-941, December.
    15. Leonidas A. Zampetakis & Manolis Lerakis & Konstantinos Kafetsios & Vassilis S. Moustakis, 2016. "The moderating role of anticipated affective ambivalence in the formation of entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 815-838, September.
    16. Giuseppe Criaco & Philipp Sieger & Karl Wennberg & Francesco Chirico & Tommaso Minola, 2017. "Parents’ performance in entrepreneurship as a “double-edged sword” for the intergenerational transmission of entrepreneurship," Small Business Economics, Springer, vol. 49(4), pages 841-864, December.
    17. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    18. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    19. Ben Youssef, Adel & Boubaker, Sabri & Dedaj, But & Carabregu-Vokshi, Mjellma, 2021. "Digitalization of the economy and entrepreneurship intention," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    20. Vishal Gupta & Sandra C. Mortal & Tina Yang, 2018. "Entrepreneurial orientation and firm value: Does managerial discretion play a role?," Review of Managerial Science, Springer, vol. 12(1), pages 1-26, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:6:p:86-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.