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The effect of a company's innovation orientation culture on employee turnover among selected non-governmental organizations in Samburu, Kenya

Author

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  • Julius Lentawa

    (St Paul's University Kenya)

  • Paul Gesimba

    (St Paul's University Kenya)

  • David Gichuhi

    (St Paul's University Kenya)

Abstract

This paper examines the effect of a company's innovation orientation culture on employee turnover among selected non-governmental organizations in Samburu, Kenya. A stratified random sampling technique was used to select 78 NGOs operating in Samburu County for the analysis, the study population comprised 11 senior management teams, 14 technical teams and 78 junior staff in 24 selected and active NGOs in Samburu. The analysis gathered both qualitative and quantitative data. A structured questionnaire was used to collect quantitative data and an interview guide was used to collect qualitative data. Thematic data analysis was used to interpret qualitative data, which included common terms, phrases, themes, and patterns. Quantitative data were analyzed using descriptive statistics which includes frequencies, means, and standard deviation. Findings Results showed that innovation orientation is positively correlated with employee turnover (r=0.375, P=0.01). This supports Chow et al’s (2001) study which revealed that innovation orientation as part of an organization's culture has a significant effect on employee turnover. This study also discovered that an innovation orientation culture embedded in an NGO's ideology will help to reduce turnover because workers feel valued when their work is recognized for creativity and innovation. Key Words:Employee turnover, Non-governmental organizations, Innovation Orientation, organization culture

Suggested Citation

  • Julius Lentawa & Paul Gesimba & David Gichuhi, 2021. "The effect of a company's innovation orientation culture on employee turnover among selected non-governmental organizations in Samburu, Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 150-155, October.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:7:p:150-155
    DOI: 10.20525/ijrbs.v10i7.1388
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    References listed on IDEAS

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    1. Stock, Ruth & Zacharias, Nicolas, 2011. "Patterns and Performance Outcomes of Innovation Orientation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 57122, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Mitchell Hoffman & Steven Tadelis, 2021. "People Management Skills, Employee Attrition, and Manager Rewards: An Empirical Analysis," Journal of Political Economy, University of Chicago Press, vol. 129(1), pages 243-285.
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