Effect Of Dimensions Of Service Quality On The Brand Equity In The Fast Food Industry
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- Venkatesan, Rajkumar & Farris, Paul & Guissoni, Leandro A. & Neves, Marcos Fava, 2015. "Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy," Journal of Retailing, Elsevier, vol. 91(4), pages 644-659.
- Rob Bailey & Stephen Ball, 2006. "An exploration of the meanings of hotel brand equity," The Service Industries Journal, Taylor & Francis Journals, vol. 26(1), pages 15-38, January.
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- Majid ESMAEILPOUR & Mohammad RANJBAR, 2017. "Investigating The Impact Of Commitment,Satisfaction, And Loyalty Of Employees On Providing Highquality Service To Customer," Romanian Economic Business Review, Romanian-American University, vol. 12(1), pages 82-98, March.
- Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017. "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 10(3), pages 7-17, September.
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Keywords
Service quality; Brand equity; Fast food industry;All these keywords.
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