IDEAS home Printed from https://ideas.repec.org/a/prp/jattij/v14y2021i1p87-99.html
   My bibliography  Save this article

Quality of a Rural Destination: Visitor and Resident Approach

Author

Listed:
  • Kateøina Mlejnková

    (Mendel University in Brno, Czech Republic)

  • Tomáš Dania

    (Mendel University in Brno, Czech Republic)

  • Ida Rašovská

    (Mendel University in Brno, Czech Republic)

Abstract

Destination quality is a complex set of many factors. Methods of evaluating these factors are subject to continuous research. An evaluation of the visitors’ and locals’ satisfaction and using the results to manage the quality and sustainable development of the destination is a possible approach. This article applies importance-performance methodology to analyse a rural region in the Czech Republic. Using ipa analysis, the factors that most affect the satisfaction of visitors and residents are identified. The differences in the perceptions of visitors and residents are statistically significant, e.g., visitors consider the factors ‘overcrowding’ and ‘friendly acceptance by locals’ to be more important. At the same time, both groups have some awareness of the importance of sustainable tourism and the quality of services. The results indicate that in the region there are areas of improvement and performance, furthermore, they point out opportunities for the improvements mentioned. Moreover, the main difference between the performance (meaning the perceived level of quality of the service provided in the destination) and the importance of research factors has been determined. Based on the results, recommendations for destination management are formulated.

Suggested Citation

  • Kateøina Mlejnková & Tomáš Dania & Ida Rašovská, 2021. "Quality of a Rural Destination: Visitor and Resident Approach," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 87-99.
  • Handle: RePEc:prp:jattij:v:14:y:2021:i:1:p:87-99
    DOI: 10.26493/2335-4194.14.87-99
    as

    Download full text from publisher

    File URL: http://www.hippocampus.si/ISSN/2335-4194/14.87-99.pdf
    File Function: full text in English
    Download Restriction: no

    File URL: https://libkey.io/10.26493/2335-4194.14.87-99?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ashworth, Gregory & Page, Stephen J., 2011. "Urban tourism research: Recent progress and current paradoxes," Tourism Management, Elsevier, vol. 32(1), pages 1-15.
    2. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    3. Kurt Matzler & Elmar Sauerwein & Kenneth Heischmidt, 2003. "Importance-performance analysis revisited: the role of the factor structure of customer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 23(2), pages 112-129, March.
    4. Kir Kuščer & Tanja Mihalič, 2019. "Residents’ Attitudes towards Overtourism from the Perspective of Tourism Impacts and Cooperation—The Case of Ljubljana," Sustainability, MDPI, vol. 11(6), pages 1-16, March.
    5. Ayikoru, Maureen, 2015. "Destination competitiveness challenges: A Ugandan perspective," Tourism Management, Elsevier, vol. 50(C), pages 142-158.
    6. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
    7. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.
    8. Scott E. Sampson & MICHAEL J. SHOWALTER, 1999. "The Performance-Importance Response Function: Observations and Implications," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 1-25, July.
    9. Boley, B. Bynum & McGehee, Nancy Gard & Tom Hammett, A.L., 2017. "Importance-performance analysis (IPA) of sustainable tourism initiatives: The resident perspective," Tourism Management, Elsevier, vol. 58(C), pages 66-77.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Esmailpour, Javad & Aghabayk, Kayvan & Abrari Vajari, Mohammad & De Gruyter, Chris, 2020. "Importance – Performance Analysis (IPA) of bus service attributes: A case study in a developing country," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 129-150.
    2. Ida Rašovská & Marketa Kubickova & Kateřina Ryglová, 2021. "Importance–performance analysis approach to destination management," Tourism Economics, , vol. 27(4), pages 777-794, June.
    3. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    4. Ruey-Chyn Tsaur & Chyoug-Hwa Chen, 2018. "Sustainable Tourism Planning for Taiwanese in Administrative Effects with Respect to Chinese Arrivals," Sustainability, MDPI, vol. 10(12), pages 1-19, December.
    5. Jih-Kuang Chen, 2021. "A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China," SAGE Open, , vol. 11(1), pages 21582440219, January.
    6. Seungju Nam & Hyun Cheol Lee, 2019. "A Text Analytics-Based Importance Performance Analysis and Its Application to Airline Service," Sustainability, MDPI, vol. 11(21), pages 1-24, November.
    7. Pumpe, Andreas & Vallée, Franz, 2015. "The Total Landed Cost Concept. Begging for Answers," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Blecker, Thorsten & Kersten, Wolfgang & Ringle, Christian M. (ed.), Operational Excellence in Logistics and Supply Chains: Optimization Methods, Data-driven Approaches and Security Insights. Proceedings of the Hamburg , volume 22, pages 31-54, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    8. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    9. Harman Preet Singh & Mohammad Alshallaqi & Mohammed Altamimi, 2023. "Predicting Critical Factors Impacting Hotel Online Ratings: A Comparison of Religious and Commercial Destinations in Saudi Arabia," Sustainability, MDPI, vol. 15(15), pages 1-25, August.
    10. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    11. Angelo Antoci & Paolo Russu & Pier Luigi Sacco & Giorgio Tavano Blessi, 2022. "Preying on beauty? The complex social dynamics of overtourism," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(1), pages 379-400, January.
    12. Chen, Kuan-Yu, 2014. "Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels," Tourism Management, Elsevier, vol. 40(C), pages 260-272.
    13. Jingjing Lin & Xinyang Li & Jinghan Lin, 2024. "Evaluation of Age-Appropriate Public Seats in Comprehensive Parks and Sustainable Design Strategies Based on the Kano-Importance–Performance Analysis Model," Sustainability, MDPI, vol. 16(16), pages 1-25, August.
    14. Lorena Bašan & Jelena Kapeš & Ana Kamenečki, 2021. "Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 93-112.
    15. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    16. Budsaratragoon, Pornanong & Jitmaneeroj, Boonlert, 2020. "A critique on the Corruption Perceptions Index: An interdisciplinary approach," Socio-Economic Planning Sciences, Elsevier, vol. 70(C).
    17. Piotr Zmyślony & Joanna Kowalczyk-Anioł & Monika Dembińska, 2020. "Deconstructing the Overtourism-Related Social Conflicts," Sustainability, MDPI, vol. 12(4), pages 1-26, February.
    18. Yulu Zhao & Xinye Xu & Gangwei Cai & Zhetao Hu & Yan Hong, 2022. "Promoting Strategies for Healthy Environments in University Halls of Residence under Regular Epidemic Prevention and Control: An Importance—Performance Analysis from Zhejiang, China," IJERPH, MDPI, vol. 19(23), pages 1-19, November.
    19. Sheng, Xiaojing & Simpson, Penny M. & Siguaw, Judy A., 2014. "U. S. winter migrants' park community attributes: An importance–performance analysis," Tourism Management, Elsevier, vol. 43(C), pages 55-67.
    20. Teodoro Luque Martínez & Luis Doña Toledo & Nina Faraoni, 2019. "Auditing Marketing and the Use of Social Media at Ski Resorts," Sustainability, MDPI, vol. 11(10), pages 1-24, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prp:jattij:v:14:y:2021:i:1:p:87-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: http://academica.turistica.si .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.