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Model and Specifics of Generation Z Entry onto the Czech Labour Market

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  • Eva Hovořáková
  • Daniela Pauknerová

Abstract

In recent years, we have observed a growing interest in generational change. Various journalists, commentators and trend watchers have drawn attention to the differences of the newly emerging generation known as Generation Z (for purposes of this study, young people born in 2000 and later). It seems that the specificity of Generation Z is mainly determined by exposure to technology from an early age. It affects not only the way young people communicate but also their values, career expectations and lifestyles. The aim of the study is, therefore, to find out which factors are important for a successful labour market entry and the most influential for young people of Generation Z. We predict that the quantity and quality of online communication, life and work values and career expectations relate to career adaptability and resilience of Generation Z. Data were collected via a questionnaire based on validated and adapted scales - life values inventory, career adaptability scale and career resilience scale. The sample included 804 high school students, representatives of Generation Z, in the last year of their studies. The data of this study were analysed with the SPSS statistical software using exploratory factor and correlation analysis. The correlation analysis showed a significant relationship between career adaptability/career resilience and both variables of the model, value orientation and career expectations. The results of the study also reveal Generation Z's perception of the ideal workplace, the main priorities in selecting a job, perceived working potential and their career aspirations. The results suggest that Generation Z appreciate when their employer provides them with the possibility of online communication as a necessary part of their work expectations. The ranking of the life values shows the importance of the value "prestige" among students, which indicates the importance of sharing success and experiences online. Implications for Central European audience: Employability of Generation Z is a viable concept used and researched worldwide. A modified successful labour market entry model for Generation Z is supported in the Czech context, and it provides a base for future research. The results of the study support an investigation of Generation Z employability and provide an insight into the expectations and values of grammar school students in Czechia. The model might offer a convenient roadmap to accommodate the work expectations of Gen Z from the Central European region: career adaptability/resilience and factors of Generation Z's entry onto the labour market.

Suggested Citation

  • Eva Hovořáková & Daniela Pauknerová, 2024. "Model and Specifics of Generation Z Entry onto the Czech Labour Market," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 1-29.
    • Handle: RePEc:prg:jnlcbr:v:2024:y:2024:i:3:id:349:p:1-29
    DOI: 10.18267/j.cebr.349
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    References listed on IDEAS

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    More about this item

    Keywords

    work expectations and values; Czech labour market; employability of Generation Z; Generation Z; grammar school students; successful labour market entry model;
    All these keywords.

    JEL classification:

    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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