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Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic

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  • Květa Olšanová

Abstract

This paper explores the approach of the food industry towards the issue of rising children obesity in the context of the external regulatory environment and industry self-regulation. It presents the roles and positions of the industry associations, self-regulation and industry representatives through a case study of best practices in applying self-regulation rules. It proves that companies, acting in accordance with the long-term strategy of social responsibility, approach the self-regulation respectfully, because its absence would be a cause for development and implementation of stricter legislation over the long run.

Suggested Citation

  • Květa Olšanová, 2014. "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 7-15.
    • Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:3:id:88:p:7-15
    DOI: 10.18267/j.cebr.88
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    References listed on IDEAS

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    1. Shin-Yi Chou & Inas Rashad & Michael Grossman, 2008. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," Journal of Law and Economics, University of Chicago Press, vol. 51(4), pages 599-618, November.
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    More about this item

    Keywords

    advertising to children; corporate responsibility; food industry; self-regulation; obesity;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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