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Central and Eastern Europe After the Boom: Time for a Strategy Change for Foreign Multinational Companies?

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  • Arnold Schuh

Abstract

This conceptual paper contributes to the discussion of the effects of the Great Recession on strategies of multinational companies operating in CEE. The author argues that the original business model that guided the "going East" of Western companies is still valid. However, foreign investors have adapted their strategies for CEE in the aftermath of the crisis: they differentiate stronger between the individual economies, follow a more cautious and selective investment approach, rationalize product portfolios, test new cost-efficient organizational arrangements and consider increasingly "value-for-money" strategies to tap the mass markets.

Suggested Citation

  • Arnold Schuh, 2013. "Central and Eastern Europe After the Boom: Time for a Strategy Change for Foreign Multinational Companies?," Central European Business Review, Prague University of Economics and Business, vol. 2013(2), pages 25-30.
    • Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:2:id:43:p:25-30
    DOI: 10.18267/j.cebr.43
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    References listed on IDEAS

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    1. Julia Manea & Robert Pearce, 2004. "Multinationals and Transition," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51181-1, December.
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    Cited by:

    1. Petr Prochazka & Iveta Cerna, 2022. "Reinvestment and effective corporate income tax rates in V4 countries," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(3), pages 581-605, September.
    2. Piekut Marlena & Walczak Renata & Felic Barbara & Krzętowska Agnieszka & Grabowska Magdalena & Kludacz Magdalena & Chybicki Grzegorz, 2014. "Trends in the Consumption of Household Durables," Foundations of Management, Sciendo, vol. 6(1), pages 21-44, June.
    3. Eva A. Alfoldi & Sara L. McGaughey & L. Jeremy Clegg, 2017. "Firm Bosses or Helpful Neighbours? The Ambiguity and Co-Construction of MNE Regional Management Mandates," Journal of Management Studies, Wiley Blackwell, vol. 54(8), pages 1170-1205, December.

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    More about this item

    Keywords

    Central and Eastern Europe; strategy; economic crisis; multinational company;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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