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A Model of Donor Behaviour in the Czech Republic
[Model dárcovského chování v České republice]

Author

Listed:
  • Marie Hladká
  • Vladimír Hyánek

Abstract

The article examines the variables underlying an individual's decision to donate money to a non-profit organisation. Based on a content analysis of leading foreign research, we identify and systematise factors that may affect an individual's decision to donate money, and we carry out an empirical testing in the Czech Republic. This article presents answers to the following question: which determinants affect significantly the willingness to donate? What does the model of donor behaviour look like on a selected sample? The authors apply a theoretical justification set of variables affecting donor behaviour to a questionnaire survey. Multiple linear regression analysis and binary logistic regression are used to determine which of the variables is the most influential. Among the statistically significant variables we can include: respondent's income, age, relations with the organisation and employees, the final beneficiary, religious orientation, affection, compassion and solidarity, gratitude, social responsibility and moral obligation, self-centred, feel good, pity, faith in justice.

Suggested Citation

  • Marie Hladká & Vladimír Hyánek, 2017. "A Model of Donor Behaviour in the Czech Republic [Model dárcovského chování v České republice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2017(2), pages 17-33.
  • Handle: RePEc:prg:jnlaop:v:2017:y:2017:i:2:id:572:p:17-33
    DOI: 10.18267/j.aop.572
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    References listed on IDEAS

    as
    1. Tiehen, Laura, 2001. "Tax Policy and Charitable Contributions of Money," National Tax Journal, National Tax Association, vol. 54(n. 4), pages 707-23, December.
    2. Tiehen, Laura, 2001. "Tax Policy and Charitable Contributions of Money," National Tax Journal, National Tax Association;National Tax Journal, vol. 54(4), pages 707-723, December.
    3. Catherine C. Eckel & Philip J. Grossman, 2004. "Giving to Secular Causes by the Religious and Nonreligious: An Experimental Test of the Responsiveness of Giving to Subsidies," Monash Economics Working Papers archive-07, Monash University, Department of Economics.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    altruism; charitable giving; motive; non-profit organisation; philanthropy; pro-social behaviour;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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