IDEAS home Printed from https://ideas.repec.org/a/prg/jnlaip/v2022y2022i2id181p218-240.html
   My bibliography  Save this article

Exploring Facebook Identity Construction of Vietnamese Netizens

Author

Listed:
  • Hai Chung Pham
  • Lien Nguyen
  • Phuong Tran
  • Thuy Tran

Abstract

Studying the ways in which people construct their identities in online environments is a pressing contemporary concern. The research reported in this article was designed to examine the uses of, and influences on, Vietnamese respondents' identity formation on Facebook. Data were collected by means of a social survey and the application of the Zaltman metaphor elicitation technique, a procedure that searches for customers' thoughts and emotions by digging deep into the visual and non-visual illustrations that customers collect or make on their own. The findings show how Vietnamese Facebook users present themselves and how they thereby facilitate their self-expansion and maintain their sense of self-esteem. According to the analysis, it can be suggested that Facebook is where adults portray their socially conformed versions against social reflection. They use this platform to seek validation, demonstrate their professional side to make them look better in the eyes of society. Drivers of online identity formation are revealed through negotiating with conflicts in their existing identities. The level of self-modification amongst respondents is adjusted in relation to their social vigilance, conformity and motivations in and between social categorization.

Suggested Citation

  • Hai Chung Pham & Lien Nguyen & Phuong Tran & Thuy Tran, 2022. "Exploring Facebook Identity Construction of Vietnamese Netizens," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2022(2), pages 218-240.
    • Handle: RePEc:prg:jnlaip:v:2022:y:2022:i:2:id:181:p:218-240
    DOI: 10.18267/j.aip.181
    as

    Download full text from publisher

    File URL: http://aip.vse.cz/doi/10.18267/j.aip.181.html
    Download Restriction: free of charge
    File URL: http://aip.vse.cz/doi/10.18267/j.aip.181.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.18267/j.aip.181?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Aaron C. Ahuvia, 2005. "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 171-184, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Murphy Patrick J. & Pollack Jeff & Nagy Brian & Rutherford Matthew & Coombes Susan, 2019. "Risk Tolerance, Legitimacy, and Perspective: Navigating Biases in Social Enterprise Evaluations," Entrepreneurship Research Journal, De Gruyter, vol. 9(4), pages 1-19, October.
    2. Poojaa Gokarna, 2021. "Study of Customer Engagement through Emotional Branding," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 11-20, January.
    3. Tiwari, Amit Anand & Chakraborty, Anirban & Maity, Moutusy, 2021. "Technology product coolness and its implication for brand love," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Pilar Rojas Gaviria, 2008. "Consumers and their transformation tales," Working Papers CEB 08-039.RS, ULB -- Universite Libre de Bruxelles.
    5. Bügel, Marnix S. & Verhoef, Peter C. & Buunk, Abraham P., 2011. "Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 247-258.
    6. Cerio, Eva & Debenedetti, Alain, 2021. "“Should I give it away or sell it?” A strategic perspective on consumers’ redistribution of their unused objects," Journal of Business Research, Elsevier, vol. 135(C), pages 581-591.
    7. B. Saju & K. Harikrishnan & S. Joseph Jeya Anand, 2018. "Modeling brand immunity: the moderating role of generational cohort membership," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 133-146, March.
    8. Jérôme Lacoeuilhe & Selima Ben Mrad & Samy Belaïd & Maria Petrescu, 2017. "Are brand benefits perceived differently in less developed economies ? A scale development and validation," Post-Print hal-01672929, HAL.
    9. Sassonko, Benjamin, 2020. "The Reciprocal Connection Between Identity and Consumption: A Literature Review," Junior Management Science (JUMS), Junior Management Science e. V., vol. 5(2), pages 246-261.
    10. Liu, Chihling & Hogg, Margaret K., 2018. "Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships," Journal of Business Research, Elsevier, vol. 92(C), pages 197-209.
    11. Ingrid Moons & Patrick De Pelsmacker, 2015. "Self-Brand Personality Differences and Attitudes towards Electric Cars," Sustainability, MDPI, vol. 7(9), pages 1-18, September.
    12. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
    13. Samuel Guillemot & Bertrand Urien, 2016. "Legacy Writing and the Consumption of Biographic Services," Post-Print hal-02466648, HAL.
    14. Charis X. Li & Xiao-xiao Liu & Jun Ye & Siyu Zheng & Songyin Cai, 2024. "Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China," Journal of Business Ethics, Springer, vol. 191(4), pages 675-695, May.
    15. Loureiro, Sandra Maria Correia & Jiménez-Barreto, Jano & Romero, Jaime, 2020. "Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    16. Al-Abdin, Ahmed & Dean, Dianne & Nicholson, John D., 2016. "The transition of the self through the Arab Spring in Egypt and Libya," Journal of Business Research, Elsevier, vol. 69(1), pages 45-56.
    17. Karanika, Katerina & Hogg, Margaret K., 2020. "Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization," Journal of Business Research, Elsevier, vol. 109(C), pages 15-25.
    18. Daniel Villanova, 2019. "The extended self, product valuation, and the endowment effect," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 357-371, December.
    19. Anker, Thomas Boysen, 2021. "At the boundary: Post-COVID agenda for business and management research in Europe and beyond," European Management Journal, Elsevier, vol. 39(2), pages 171-178.
    20. Sujit Raghunathrao Jagadale & Himadri Roy‐Chaudhuri & Djavlonbek Kadirov, 2021. "Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 59-86, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prg:jnlaip:v:2022:y:2022:i:2:id:181:p:218-240. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stanislav Vojir (email available below). General contact details of provider: https://edirc.repec.org/data/uevsecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.