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Lean Startup and Lean Canvas Using for Innovative Product Development
[Využití metody Lean Startup a nástroje Lean Canvas pro vývoj inovativního produktu]

Author

Listed:
  • Alena Buchalcevová
  • Tomáš Mysliveček

Abstract

Recently, new approaches to product development have emerged that focus on idea generation techniques and customer itself. One of them is the Lean Startup method that is described in this article along with the Lean Canvas method. The main goal of the article is to demonstrate the application of both methods to an innovative product development focused on providing interactive trips for families with children. The development of the product during individual phases is described and application of the Lean Startup and Lean Canvas principles is demonstrated. Finally, benefits of both methods contributing to the product success are discussed. Similar case studies start emerging worldwide, however in the Czech context are quite rare.

Suggested Citation

  • Alena Buchalcevová & Tomáš Mysliveček, 2016. "Lean Startup and Lean Canvas Using for Innovative Product Development [Využití metody Lean Startup a nástroje Lean Canvas pro vývoj inovativního produktu]," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2016(1), pages 18-33.
    • Handle: RePEc:prg:jnlaip:v:2016:y:2016:i:1:id:82:p:18-33
    DOI: 10.18267/j.aip.82
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    References listed on IDEAS

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    1. Koch, Oliver Francis, 2015. "Business model development in IT startups – the role of scarcity and personalization in generating user feedback," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 72796, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Koch, Oliver Francis, 2015. "Business model development in IT startups – the role of scarcity and personalization in generating user feedback," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 73893, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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