The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science
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DOI: 10.1371/journal.pone.0263339
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References listed on IDEAS
- Glen L. Urban & Guilherme (Gui) Liberali & Erin MacDonald & Robert Bordley & John R. Hauser, 2014. "Morphing Banner Advertising," Marketing Science, INFORMS, vol. 33(1), pages 27-46, January.
- Shalom Levy & Israel Nebenzahl, 2008. "The influence of product involvement on consumers’ interactive processes in interactive television," Marketing Letters, Springer, vol. 19(1), pages 65-77, March.
- Iii, Randolph J. Trappey & Woodside, Arch G., 2005. "Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials," Journal of Advertising Research, Cambridge University Press, vol. 45(4), pages 382-401, December.
- Cauberghe, Verolien & De Pelsmacker, Patrick, 2010. "The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 297-308.
- Mollen, Anne & Wilson, Hugh, 2010. "Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives," Journal of Business Research, Elsevier, vol. 63(9-10), pages 919-925, September.
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- Anna Sieczko & Anna J. Parzonko & Krystyna Krzyzanowska, 2024. "Generation Z Consumer Expectations Towards Online Advertising for Food Products," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 898-909.
- Peng, Yifeng & Tao, Xiangyang & Hong, Jingke & Sun, Lulu & Yuan, Xin, 2024. "Understanding the optimal strategy of carbon labelled product advertising delivery: A dynamic differential equation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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