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New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes

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  • Jesús Molina-Gómez
  • Pere Mercadé-Melé
  • Fernando Almeida-García
  • Raquel Ruiz-Berrón

Abstract

This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on satisfaction and loyalty through structural equation modelling. The model was estimated with a sample of 440 people attending Weekend Beach Festival in Spain. The research proves the relationship between attributes and loyalty through satisfaction as a moderating variable; likewise, tangible attributes are deemed to have a greater influence on loyalty, specifically, the aesthetic/environment experience.

Suggested Citation

  • Jesús Molina-Gómez & Pere Mercadé-Melé & Fernando Almeida-García & Raquel Ruiz-Berrón, 2021. "New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-17, February.
    • Handle: RePEc:plo:pone00:0246562
    DOI: 10.1371/journal.pone.0246562
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    References listed on IDEAS

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    1. Akhoondnejad, Arman, 2016. "Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival," Tourism Management, Elsevier, vol. 52(C), pages 468-477.
    2. V. Rao, 2001. "Celebrations as Social Investments: Festival Expenditures, Unit Price Variation and Social Status in Rural India," Journal of Development Studies, Taylor & Francis Journals, vol. 38(1), pages 71-97.
    3. Grappi, Silvia & Montanari, Fabrizio, 2011. "The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival," Tourism Management, Elsevier, vol. 32(5), pages 1128-1140.
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    2. Gema Pérez-Tapia & Fernando Almeida-García & Pere Mercadé-Melé, 2021. "The “ Four Core Elements ” as a Measuring Instrument: From Simplicity to Complexity in Tourist Destination," Economies, MDPI, vol. 9(2), pages 1-16, April.
    3. Jung-Jung Chang & Ruey-Feng Chen & Chia-Li Lin, 2022. "Exploring the Driving Factors of Urban Music Festival Tourism and Service Development Strategies Using the Modified SIA-NRM Approach," Sustainability, MDPI, vol. 14(12), pages 1-27, June.

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