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The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists

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  • Gonzalo Luna-Cortés
  • Luis Miguel López-Bonilla
  • Jesús Manuel López-Bonilla

Abstract

This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM) were used to analyze the results. The findings of the research show that self-congruity influences the perceived social value; the perceived social value leads to satisfaction and the creation of interpersonal connections in virtual social networks; and the interpersonal connections in virtual social networks influence the use of these tools by Generation Y travelers.

Suggested Citation

  • Gonzalo Luna-Cortés & Luis Miguel López-Bonilla & Jesús Manuel López-Bonilla, 2019. "The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-17, June.
    • Handle: RePEc:plo:pone00:0217758
    DOI: 10.1371/journal.pone.0217758
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    References listed on IDEAS

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